Tuesday, November 11th, 2014
Time: 11:30 AM - 2:00 PM
Location: Crowne Plaza Hotel LAX, 5985 West Century Blvd, Los Angeles, CA 90045
Marketing to the Modern Consumer: Will You Tweet, Pin, Post or Text?
Steve Kazanjian, Chief Strategist - Steve Kazanjian Consulting
Ben Stewart, Co-Founder & Chief Technology Officer - Share Magnet & Social Rebate
In less than five years, nearly 50% of total CPG growth will come from e-commerce channels. Moreover, the emergence of new hybrid retail channels will forever redefine the role of consumer packaging in a dynamic and evolving marketplace. When a Facebook post can quickly overtake traditional marketing as a dominant purchasing driver, what are the new industry best practices? How can marketers create effective, emotional product and packaging experiences that will connect with consumers on mobile, tablet, and web platforms as well as in Brick-and-Mortar? Soon, we may be left with only one low-resolution jpeg to sell our products on line. How will you get it noticed and make it count?
Our two dynamic speakers for November will share some key strategies to help brands evolve into today’s omni-channel market place and will discuss ways of going beyond “first-look" status to create customer loyalty, re-purchase and brand expansion. Steve will also share some topline research on the impact of consumer packaging satisfaction in driving trial, repurchase and switch behaviors in both Developed Countries (Germany, Japan, UK & US) versus Developing (Brazil, China, India, Russian, South. Africa and Turkey) Packaging Markets.
About Steve Kazanjian - Chief Strategist -
Steve Kazanjian Consulting
Steve Kazanjian is a Fortune 500 Brand Marketing Executive with global brand strategy and development expertise across consumer products, entertainment marketing, and social media. As an experienced Creative Head extending multi-platform brand and consumer engagements across traditional retail, on-air, and e-commerce worldwide, Steve leverages his best-in-class consumer insights and robust market analytics with award-winning creative excellence for many of the world’s most admired brands. As the former Vice President of Global Creative for MWV, a worldwide leader in consumer packaging, Steve led creative marketing and brand strategy including innovation, platform development, product line positioning, and key customer engagements. Steve will share from his 15+ years of branding, marketing, and promotions experience some key strategies to help brands evolve into today’s omni-channel marketplace and how to go beyond “first-look” status. He will also present topline research on the impact of consumer packaging satisfaction in driving trial, repurchase and switch behaviors in Packaging in Developed Countries (Germany, Japan, UK & US) versus Developing (Brazil, China, India, Russian, South Africa and Turkey) Packaging Markets.
About Ben Stewart - Co-Founder & Chief Technology Officer – Share Magnet for Social Rebate
Ben Stewart is the Co-Founder of Social Rebate, an innovative next-generation social commerce, payment-incentivized referral program. As a serial entrepreneur, Ben has an extensive background in both web development and design for several large-scale e-commerce focused companies. Ben began his career as Director of Development for Out of Pocket Films at Sony Pictures before transitioning to his tenure at DDC Internet. As the Head of Creative Media and Web Development for DDC, Ben managed and oversaw the creation of a number of sites focused on cosmetic surgery and medical devices while also coordinating video production and marketing campaigns for other consumer products. Ben will present his unique, new e-commerce solution (called Social Rebate) that converts your customer’s purchases into increased brand awareness and expanded trust by sharing their brand choices via their social networks and being paid to do so.
- Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
- Non-Members - $65.00 (USD)
Click here to REGISTER NOW
RESERVATIONS MUST BE RECEIVED by Thursday, November 6th, AT NOON,
After which a $15 LATE REGISTRATION FEE will apply.
Appetizer - Butternut Squash Soup garnished with Crème Fresh and a Spring of Tarragon
Ginger Encrusted Atlantic SALMON – with Champagne Buerre Blanc served with Rosemary Baby Red Potatoes and Grilled Asparagus Spears
Roasted Glazed TURKEY BREAST served with Herbed Stuffing topped with Giblet Gravy plus Roasted Brown Sugar Yams and Green Beans with French Onions
Vegetarian Butternut Squash Ravioli topped with Chopped Walnuts and Garnished with Sage Leaf
Dessert – Pumpkin Mousse Pie with Brandied Walnuts, served with Freshly Brewed Coffee, Tea & Iced Tea.
Self Parking & Valet Parking available:
Self Park: No Charge with Validation at event
Valet Park: $12.00 with Validation
Westwood Laboratories has been a trusted manufacturing partner of discerning clients for over forty years. The company offers diverse capabilities, featuring OTC drug products such as sunscreens, acne care and wound care, plus EPA-registered HPC formulas including surface cleaners and hand sanitizers. Westwood also enjoys a well-earned reputation for its innovation in Beauty and Cosmetic products. Westwood Labs is an award-winning pioneer of Green Manufacturing in the United States. The company is the first 100% solar-powered manufacturing facility in Azusa, California. Visit www.westwoodlabs.com for more information about our facilities, capabilities and social responsibility.
Westwood Laboratories, Inc.
Contact: Paul Schirmer, Executive Vice President
Phone: (626) 610-1262 (Direct)
Fax: (626) 610-1270
710 S. Ayon Avenue
Azusa, CA 91702
Main Ph: (626) 610-1200
Ross Organic has twenty-five plus years of experience in servicing the cosmetic, personal care and home care market segments and has been a BIW Member since its inception. This history gives us a deep understanding of our customer base and provides a solid foundation for our business today. We have structured our sales team to service customers of all sizes, and. we place the highest value on long-term, sustainable growth. We offer customers concepts, ideas and new technologies and understand that the innovation process takes great care and time. Our products are shipped from our NACD approved 40,000 sq. ft. facility in Santa Fe Springs, CA.
Ross Organic is known as a leader in the sales of eco-friendly, natural, mild and value-added specialty ingredients. We work with marketers and formulators to help them develop state-of-the-art personal care and home care products.
More and more often, industry clients look to their suppliers for guidance on what raw materials they can use and what claims they can make. At Ross Organic, as a premier supplier of specialty ingredients, we are a trusted resource for up-to-date information and solutions, and our quarterly newsletter, "The Source", is read by over 3,000 industry professionals. We aim to continue this trend of "thought leadership" as we look to the future.
This month, we invite everyone to "Grow a Mo with us" to support The Movember Foundation to show your support of men's health issues including Prostate, Testicular Cancer and Mental Health issues. http://www.rossorg.com/movember
We will donate $1 for everyone who participates. Register now at the link above.
Stephanie R. Leshney, President/CEO Ross Organic
9770 Bell Ranch Drive
Santa Fe Springs, CA 90670
Click here to REGISTER NOW –
Space is Limited so Register Early