Kline Beauty Trends Report 2018 & Strategies to Generate Digital Visibility

  • 13 Feb 2018
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045
  • 0


Registration is closed

Added Speaker to Help Improve your Brand Visibility

Ashley Crouch of Appleseed Communications

"7 Strategies to Generate Digital Publicity" 


Karen Doskow of Kline & Company

KLINE'S Curated Beauty Presentation 2018


February 13th BIW Valentine's Day Meeting 

Crowne Plaza Hotel LAX, 5985 W. Century Blvd., Los Angeles 90045

11:30 AM Registration/Networking


 Surprise Guest Speaker: Ashley Crouch, Visibility Strategist

Appleseed Communications & Master the Media, Malibu, CA         


Speaker: Karen Doskow, Director - Consumer Products Practice

Kline & Company, Parsippany, NJ

BIO Ashley Crouch - Ashley is an award-winning visibility strategist and the founder of Appleseed Communications and Master the Media. An international speaker on entrepreneurship, media literacy, and publicity strategy, she has spoken to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, and Lady Project National Summit. In 2011, Ashley was on the founding team for the first "no photoshop fashion magazine for women," Verily, which currently sees 1 million views per month. Every client served helps support a woman business owner in 13 resource-poor nations, such as the Philippines, Kenya, El Salvador, Nicaragua, and Cambodia.

Ashley writes for Forbes, The New York Times, Business Insider, Fast Company, TIME, Huffington Post, Refinery29, and more. She has trained over 1000 people worldwide on visibility and publicity strategy, and her businesses have been featured in American Express OPEN, TODAY.com, Huffington Post, The Sydney Telegraph, International Business Times, and Darling Magazine. She was a “Forbes Under 30 Nominee for 2017 in Social Entrepreneurship” and lives in Malibu, California, having recently re-located from the East Coast. Her methods are tried and true and were utilized to take an unknown beauty and fashion magazine from 30,000 views per month to over 1 million views per month. See how.

Ashley’s Media Mastery Course, “Seven Strategies to Generate Digital Publicity” will teach you:

  • How to accelerate your business, message and mission using digital press
  • Techniques to rise above the noise when other media generate 3000 pitch emails per week
  • The proven formula for crafting headlines that stick (and may go viral)
  • How some brands get featured and get ahead faster . . .  seemingly without any effort
  • A plan (with time-saving templates) to make your media a total game-changer for your business

BIO Karen Doskow - Karen brings over 30 years of experience from the beauty, home care and related markets to her position as Director, Consumer Products Practice of Kline & Company in which she oversees both global and domestic research teams on several flagship reports including Cosmetics & Toiletries, Professional Skin Care, Beauty Devices, and Beauty Retailing. Prior to joining Kline, Karen worked on the marketing and advertising side of the business on brands including Pantene, Chanel, and Avon. Karen has achieved industry recognition as a marketing expert in beauty and related markets. She is often a presenter at major beauty conferences, and is frequently quoted as an industry expert in various publications. Karen holds a B.S. degree in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University.

The Kline presentation will address:

  • What were the key product trends of 2017 and how will they impact 2018 trends?
  • How are retailers raising the bar in the beauty shopping experience?
  • What kind of disruptions are Indie Brands causing in sales?
  • How have digital and influencer beauty methods elevated the industry?
  • Which new retailing formats show the most promise?
  • What role does seasonality play with best-sellers on the Internet?

 Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non BIW-Members - $65.00 (USD)

Friday, February 9th by Noon,

after which a $15 LATE REGISTRATION FEE will apply.

Online Registration Closed - Register at the Door!


Appetizer/Salad: Classic Caesar Salad - crisp romaine lettuce served w/ creamy Garlic Dressing with Garlic Herb Croutons

MENU Entrées –Choose One:

Boneless Breast of Chicken topped with Honey Lemon Sauce, with Jasmine Rice and Seasonal Grilled Vegetables


Macadamia Crusted Mahi Mahi with Citrus Beurre Blanc and Jasmine Rice and Grilled Vegetables


Vegetable Risotto with Sautéed Spinach, Sweet Red Pepper Coulis with Shaved Parmesan Cheese

Beverages: Iced Tea, Fresh Roasted Coffee, plus Rolls & Butter

Parking Available:

Self-Parking: $4 Fee - Crowne Plaza Parking Garage
(Need credit card at exit for payment)

Valet: $12 Fee

Online Registration Closed - Register at the Door!

This is always a very well-attended Meeting and Space is Limited, so Register Early!


Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.



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