Bringing Together the Best of Beauty

BIW at CosmoProf

  • 13 Jul 2022
  • 2:00 PM - 2:45 PM

CosmoPack Education-Expert Speaker Sessions

Sponsored by Beauty Industry West


Color Cosmetic Rebound

- Fueled by the return of mask-less activity away from home, prestige makeup is celebrating a 22% year over year jump to $1.8 billion in the first quarter of 2022, with lipstick the fastest growing of all segments. While the pandemic is far from over, makeup and color cosmetics are once again the top sales category. This panel will explore just how much have the preferences of today’s consumer changed, where are the trends stemming from, and how are brands and retailers are keeping pace with the information overload and the constant demands of the omni-channel world.


Charlene Valledor

President & Co-founder, SOS Beauty Group


Wednesday, July 13, 2022




Las Vegas Convention Center

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