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Defiance Beauty by Nechami: Redefining Beauty through Diversity and Inclusivity

10 Mar 2024 10:07 PM | Anonymous member (Administrator)

NEW YORK, March 6, 2024 -- Defiance Beauty by Nechami - a Specialty Aesthetics company dedicated to developing and marketing innovative, clinically-tested, toxin-free, organically sourced skincare products, announced the introduction of a brand-new line of color cosmetics that cater to women of all ages, races, and ethnicities. Nechami was driven by her desire to empower, uplift, and celebrate women's individuality, thus redefining conventional beauty standards. 

"We are one of the first companies to recognize the significant gap in the beauty industry - that women come in many colors and make it our mission to bridge that divide,” said Nechami Tenenbaum, CEO and Visionary at Defiance Beauty. "Our breakthrough science, skincare innovation, and talented team of employees at Defiance Beauty sets us apart from all competitors, establishing ourselves as a leader in an industry that has long overlooked the unique needs of women. We recognize that beauty that comes in every shade and form." 

Each product is thoughtfully formulated to target the unique concerns faced by women every day. Our transformative formulas extend their benefits to all skin types, addressing issues like dehydration, pigmentation, and signs of aging. The revolutionary power of Defiance Beauty transcends boundaries, delivering remarkable results for all skin types. To that end, we have created a range of shades that flatter all skin tones. 

At the core of Defiance Beauty is a proprietary formulation with three hero ingredients: Argan Oil, Hyaluronic Acid, and Collagen Peptides. Along with the Argan Oil, we infuse Avocado Oil, Shea Butter, and Vitamin E, which provide a long-lasting, high-gloss, color-rich shine while moisturizing the lips. 

Defiance Beauty has launched a new website and massive social media campaign to amplify the message of inclusivity. The new website not only showcases products but tells stories of empowerment, resilience, and women's journeys, embracing their unique beauty. 

Nechami added, "We proudly support the nonprofit organization, "Find Your Fabulosity," which stands as a beacon of hope and support for abused and distressed women, empowering them to reclaim their strength and dignity." 

Additional information can be found at 

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.




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