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Clarins introduces CLARA, the very first generative AI powered customer care bot in the prestige beauty industry

02 Jun 2024 9:35 PM | Anonymous member (Administrator)

PARIS, May 21, 2024 -- Clarins, the family-owned global cosmetics Group established in Paris in 1954, has continuously championed entrepreneurial spirit and innovation throughout its 70-year history. Dedicated to pioneering responsible beauty, Clarins is committed to providing exceptional customer service, attentively addressing and prioritizing its customers' needs with innovative solutions.

To offer the best service to online customers, Clarins jointly leverages human expertise and technology through a comprehensive range of services, including live consultations, beauty classrooms, live streaming, and best-in-class customer care. It also provides a conversational bot as an alternative contact option. The bot enables customers to receive immediate responses to their urgent inquiries when the customer-care department is closed (e.g., late evening or nighttime). It also helps optimize the availability of customer care agents during the daytime, allowing them to respond swiftly to more complex inquiries that a conversational bot cannot handle. 

A milestone in top-tier customer care service 

Clarins offers a cutting-edge customer-care bot, CLARA, powered by Microsoft secure and Enterprise-grade Azure OpenAI Service, a true milestone in the prestige beauty industry. Unlike more traditional bots, this bot integrates natural language interactions, ensuring a much better understanding and resolution of customer requests. 

The bot is now live on the Clarins USA website, It leverages Clarins' proprietary data, including content from the Clarins website, Clarins customer care pre-defined questions & answers, and Clarin's beauty coaches product training content. 

Clarins is currently conducting tests on several variants of the bot to assess and optimize the overall customer experience before implementing CLARA globally. 

Jessica Hawk, Corporate Vice President, Data, AI, and Digital Apps at Microsoft: "Clarins is a leader in the beauty industry, and we're excited they are using Microsoft Azure OpenAI Service to help reimagine what's possible with their customer care bot. This approach reflects Clarins' deep commitment to offering its customers an innovative, high-quality experience."

Corine de Bilbao, President of Microsoft France: "I'm proud of this excellent collaboration between Clarins, a long-standing French customer, and our teams. This French success story is a perfect illustration of Clarins' determination to remain at the forefront of innovation in the prestige beauty sector by relying on our cutting-edge technological solutions." 

Clarins CEO Jonathan Zrihen said, "We are proud to introduce CLARA, a pioneering customer care bot powered by the cutting-edge generative AI capabilities of Microsoft Azure OpenAI Service. This is a significant milestone for Clarins as we continue to set the standard in delivering exceptional service in the prestige beauty industry. CLARA is designed not just to meet but exceed the sophisticated expectations of our customers by providing tailored, instantaneous responses at any time. This innovation highlights our commitment to blending human expertise with state-of-the-art technology to enhance the beauty experience for every Clarins customer we serve."

Clarins Chief Digital & IT Officer Laurent Malaveillesaid said, "Having outstanding customer satisfaction has always been a priority for Clarins. While we highly value human interactions with customers, we have naturally seized the opportunity offered by generative AI to go one step further and improve the quality of service of our customer care".

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.




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