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BIW/SCC Joint Luncheon Event on Legal & Regulatory Issues

  • 13 Oct 2015
  • 11:30 AM - 2:00 PM
  • Long Beach Convention Center, 300 E. Ocean Blvd., Promenade, Room 104, Long Beach, CA 90805


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2015 PinkReport™: The Sephora Shopper

BIW/SCC Joint Luncheon Event

on Legal & Regulatory Issues

At Long Beach Convention Center

(Precedes 2-Day SCC Supplier’s
Day Event)

Tuesday, October 13th, 2015

Time: 11:30 AM Registration/Networking

12 Noon Luncheon & Legal Presentations

At: Convention Center, 300 E. Ocean Blvd, Promenade, Room 104, Long Beach, CA 90805

Regulatory Update: Strategies for Avoiding Class Actions and Complying with FDA and FTC Guidelines

Tuesday, October 13th, 2015

In addition to an increased level of broad-based commercial litigation of personal care companies, there have been numerous regulatory changes in the past year at both the State and Federal Levels that affect our industry. Litigation involving allegations of false advertising, unfair competition and lack of sufficient consumer protections target non-compliant products as well as misleading advertising by cosmetic companies. And despite limited resources, the FDA has managed to issue numerous Warning Letters with increased West Coast activity this year. Once received and posted on the FDA website listing the alleged violation, these stern caution letters require time-consuming and expensive remedies and can result in serious penalties, not to mention company embarrassment and loss of consumer confidence. What claims are not acceptable for Cosmetic products? How do we avoid the pitfalls of increased Class Action suits? And how can we responsibly monitor the validity of our product claims?  These questions will be addressed by our two BIW speakers this October, as well as providing an overview of recent regulatory activity at the State & Federal levels.

Ronie Schmelz, Attorney – Tucker Ellis LLP


Denise Herich - Co-Founder & Managing Partner - The Benchmarking Co.



Ronie M. Schmelz, Attorney,Tucker Ellis LLP  has a deep knowledge of laws affecting the cosmetic industry and represents clients in broad-based commercial litigation, with a particular emphasis on consumer class action defense. She regularly counsels clients on litigation-avoidance strategies and ensuring compliance with state and federal laws, including regulations enforced by the Food and Drug Administration (FDA), Federal Trade Commission (FTC), and other regulatory agencies; California Proposition 65; and advertising, labeling, and claim substantiation. Ronie has particular expertise in representing domestic and international companies in the cosmetics, personal care, and consumer product industries, and is a member of BIW and CEW and is on ICMAD’s West Coast Development Committee, and was recently appointed as BIW's Legal Advisor to the Board.


Denise Herich Co-Founder and Managing Partner of The Benchmarking Company, a bi-coastal consumer market research firm that delivers need-to-know information about the beauty and personal care buyer.  From actionable insights derived from in-depth quantitative and qualitative consumer studies, to market-ready cosmetics claims resulting from TBC's popular beauty product testing (BPT) programs, Denise and her team provide brands with critical marketing intelligence that has helped client companies like Bare Escentuals, GlamGlow, Josie Maran and others to stand out, get noticed, and sell through. A member of both BIW and CEW, Denise is a frequent speaker at industry conferences.

Beauty Industry West is partnering with SCC this month and will join with SCC Seminar Attendees from their Full-Day Omics Seminar at this monthly Luncheon meeting at the Long Beach Convention Center.. 

NOTE: Luncheon  is included in the price of  the Full-Day SCC  Seminar registration.  To register for the Full SCC Seminar, go to  and select Supplier’s Day events/Omics. 

SCC Members wishing to attend the Luncheon Only receive the BIW Member Price and may register at Prices for BIW & SCC Members are the same for this Luncheon event that precedes the 2-day SCC Supplier’s Day Expo on October 14 & 15.


 Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.

  • SCC Members & Non BIW-Members - $45.00 (USD)

Click here to REGISTER NOW


Thursday, October 8th, At Noon,

After which a $15 LATE REGISTRATION FEE will apply.




Entrée Choices:

Baja Grilled Herb-Marinated Chicken Salad served with Roasted Corn, Black Beans, Chopped Tomato, Shredded Cheddar Cheese a light dressing of tangy Chipotle Ranch over strips of grilled Chicken Breast. Served with Chips & Salsa Roja.

Vegetarian Salad  tossed with Herbed Olive & Garlic Oil Dressing, Fresh Tomatoes

Dessert – Creamy New York Cheesecake and Freshly Brewed Starbucks Coffee, Tea & Iced Tea from the Beverage Stations

Parking Available:

Self Parking Only:  $10 Fee – Convention Center Parking (Under the Convention Center)


Click here to REGISTER NOW

Space is Limited so Register Early

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.



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