Bringing Together the Best of Beauty

BIW Valentine's Day Luncheon Meeting

  • 14 Feb 2017
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045


Registration is closed

Raffle Items Worth $500

plus Romantic Roses for Everyone!

BIW Valentine’s Day Luncheon Meeting

Tuesday, February 14th, 2017

Time: 11:30 AM Registration/Networking

12 Noon Luncheon & Presentation

Crowne Plaza Hotel LAX, 5985 W. Century Blvd., Los Angeles 90045

“The Changing Face of the Beauty Buyer: Consumer Trends 2017

Tuesday, February 14th, 2017

Valentine’s Day Luncheon

Denise Herich and Jenn Stansbury know what Consumers want more intimately than most. The Benchmarking Company Co-founders new research report explores the ever-changing Beauty Consumer of 2017 and you may find some surprises. These Consumer –Driven trends affect every brand in both the digital and retail marketplace, in TV and Print marketing and in several new and evolving channels of distribution. And companies can only succeed if they have a deep understanding of this changing consumer with their new values, new expectations and who require proof that your product works before buying. TBC’s sole focus is Quantitative and Qualitative Research, and their testing methodology targets a brand’s key users with an eye toward generating unbiased claims that not only resonate with buyers but will acceptable to regulators. And how you communicate product attributes really matters. TBC works with various sizes of companies, from smaller independents to well-established leaders such as Shiseido, NARS and Bare Minerals. Later this year TBC will unveil a yearly, subscription-based consumer research offering which will enable brands to conduct numerous customized research studies, using TBC’s proprietary PinkPanel.

Denise Herich - Co-Founder & Managing Partner

The Benchmarking Co.

Denise Herich is Co-Founder and Managing Partner of The Benchmarking Company, a bi-coastal consumer market research firm that delivers need-to-know information about the beauty and personal care buyer. From actionable insights derived from in-depth quantitative and qualitative consumer studies, to market-ready cosmetics claims resulting from TBC's popular beauty product testing (BPT) programs, Denise and her team provide brands with critical marketing intelligence that has helped client companies like Bare Escentuals, GlamGlow, Josie Maran and Patchology stand out, get noticed, and sell through. A member of both BIW and CEW, Denise is a frequent speaker at industry conferences.


 Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.

  • Non BIW-Members - $65.00 (USD)

Thursday, February 9th At Noon,

After which a $15 LATE REGISTRATION FEE will apply.

Click here to REGISTER NOW



Herb Crusted Free Range Chicken Breast with Duxelles served over Mushroomed Herb Risotto with Caramelized Fresh Vegetables & Creamy Rosemary Sauce


Filet of Cod with Citrus Beurre Blanc, served with Mushroom Herbed Risotto & Fresh Seasonal Vegetables


Vegetarian Phyllo Purse of Roasted Squash with Tri-colored Roasted Peppers and Artichokes served with Couscous wrapped in a Phyllo blanket on bed of Tomato Basil Sauce.

Parking Available:

Self-Parking: $4 Fee - Crowne Plaza Parking Garage (Need Credit Card for payment)

Valet: $12 Fee

Click here to REGISTER NOW



Beauty by Nature

Our mission is to fuse the beauty and art of nature to harvest affordable, eco-friendly, health-conscious products for your skin, hair, mind, body and spirit. Natural ingredients are at the forefront of our brand. We searched the globe to bring home the best for our customers and are prowling the perimeters to find even more.
From the Argania in Morocco to the Melaleuca in Australia, our products contain the highest-quality oil extracts to give your beauty regimen some international nourishment.


16325 S. Avalon Blvd.
Gardena, CA 90248

Office: 213-986-8562

Uulen Bayanmunkh


IN-KIND Raffle Donors:

Table Favors and Gift Basket Donations

Valetine’s Heart Mosaic Pillar Candles ($65 Retail Value)

AValentine-themed Gift Basket ($200 Retail Value)


Click here to REGISTER NOW

Space is Limited so Register Early

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