Bringing Together the Best of Beauty

What Makes K-Beauty Products So Popular? Panel

  • 14 Mar 2017
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045


Registration is closed

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Tuesday, March 14th, 2017

Time: 11:30 AM Registration/Networking

12 Noon Luncheon & Panel Presentation

Crowne Plaza Hotel LAX, 5985 W. Century Blvd., Los Angeles 90045

What Makes K-Beauty Products
So Popular?

Government data issued last week by the Ministry of Health & Welfare shows that Exports of South Korean-made beauty products have soared more than 10-fold over the past seven years, climbing to $4.18 Billion dollars, compared to $451 million in 2009. Between 2013 and 2016, there was an annual average 43.7 % increase over the prior year, thanks to the growing demand not only in the U.S., but also demand from China and other Asian countries. What accounts for this Korean Wave or Hallyu? We are fortunate to have two expert analysts with a wealth of experience in all aspects of the K-Beauty Boom to discuss what has caused this trend to take hold in the U.S. and other markets.

Ju Rhyu – Founder & CEO - Inside the Raum LLC


Sarah Chung - Founder & CEO - Landing International Inc.



Ju Rhyu - Founder/CEO - Inside the Raum LLC

Ju is the former Director of Marketing of K-Beauty e-tailer Peach & Lily where she led all B2C marketing, including e-commerce, social, content, and advertising and helped to grow the Korean beauty market in the US. Ju launched her own Company, Inside the Raum LLC in early 2016. A New York-based K-Beauty consultancy, Ju works with many companies including Fortune 500 clients, Hedge Funds, several Korean beauty brands, as well as Retailers who all seek her expertise in this quickly-growing beauty category. Ju graduated from Brown University and later trained as a consumer-first marketer with major companies like Kraft Foods, American Express, and Samsung after receiving her MBA from Columbia Business School. Primarily a New Yorker, Ju lived in Seoul for two years where she got to experience K-Beauty first hand, with all their innovative products, clever packaging, and amazing speed-to-market for new beauty product ideas. She volunteers as a Mentor for A2A Labs in their & Beyond start-up Accelerator Program.


Sarah Chung - Founder & CEO - Landing International Inc.

Sarah is an international business development specialist based in LA helping consumer brands succeed in new markets since 2001. She is CEO and Founder of Landing International Inc., an online platform that connects retail buyers with global beauty brands. Landing’s retail partners include ULTA, Nordstrom, Urban Outfitters, Free People and Forever 21,  and she recently partnered with ULTA to bring the K-Beauty Shop to 300 doors, launching in mid-March, 2017. Formerly CEO of Periscope Solutions, a market research provider for multiple brands (AmorePacific, Johnson & Johnson, GoSMILE, Vitamin Water), as well as marketing agencies (Noise Marketing, DIGO, Maloney & Fox) and investors (Carlyle Group, North Castle Partners, Rosewood Capital, VMG Partners), Sarah was named Outstanding Entrepreneur by the Asian American Entrepreneurs Network.


 Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.

  • Non BIW-Members - $65.00 (USD)

Thursday, March 9th At Noon,

After which a $15 LATE REGISTRATION FEE will apply.

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MENU (in early observation of St. Patty's Day)

Appetizer: Creamy Potato & Leek Soup with Watercress Garnish

MENU Entrées –Choose One:

Hot Corned Beef & Cabbage with Parsley Baby Red Potatoes & Roasted Heirloom Carrots


Baked Salmon Filet with Sauteed Spinach & Baby Red Potatoes


Vegetarian Spinach Linguine tossed in Extra Virgin Olive Oil served over a bed of Sauteed Spinach & Asparagus, with Baby Zucchini and Tomatoes

Parking Available:

Self-Parking: $4 Fee - Crowne Plaza Parking Garage (Need Credit Card for payment)

Valet: $12 Fee



BLEU Brand Development is a full-service brand development agency specializing in personal care– a complete resource from ideation to execution.  Our core competencies are sales, marketing, operations, and product development.  

BLEU Brand Development has the ability and resources to manage all aspects of your business or to create a custom plan that focuses on a specific area of need.


Murphy Bishop, Founder 310-994-4490
Marco Miranda, Manager, Operations  & Business Development 424-570-3449

BLEU Brand Development
1510 11th Street, Ste. 202
Santa Monica, CA 90401

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