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Are You Ready to Market on QVC, HSN, Evine & Social Media?

  • 11 Apr 2017
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045


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Tuesday, April 11th, 2017

Table Gifts at Each Table!

Time: 11:30 AM Registration/Networking

12 Noon Luncheon & 1 pm Presentation

Crowne Plaza Hotel LAX, 5985 W. Century Blvd., Los Angeles 90045

Are You Ready to Market on QVC, HSN, Evine & Social Media?

We are fortunate to have an expert analyst with a wealth of experience in all aspects of the Social Media and Home Shopping Beauty Boom to discuss how this trend has taken hold in the U.S. and world-wide and what it takes to operate in these digital and broadcast channels. Our speaker will guide you through the step-by-step process to plan your entry and help you decide where you want to go, including product differentiation, financial modeling, negotiable points, and how to stay out of the red.

Sinead Norenius-Raniere – The Pienza Collective



Sinead Norenius-Raniere  -

In 2009, Sinead founded Beautisol, a luxury sunless tanning brand where she successfully utilized social media, the bloggersphere, and other crowdsourcing tactics to launch her company. A year later, the brand landed on HSN (Home Shopping Network) where she was the spokesperson for four years. In 2015, her company was acquired by Five Crowns Capital where she currently serves as an advisor to the private equity group. iFabbo was a spinoff of Sinead’s skincare company, Beautisol, and is an industry leader in high-quality influencer marketing, connecting influential content creators (Bloggers, Instagram’ers and YouTube’ers) to brands via their proprietary technology platform. This platform allows influencers to effortlessly communicate brand messages, product reviews and to produce both earned and paid media content, while providing brands with deep insights and reporting. iFabbo was acquired by Women’s Marketing Inc. in 2014 and then by the Sway Group in 2016.

A results-driven business development and marketing executive with deep roots in the beauty industry, Sinead is now a partner at The Pienza Collective, where she helps her clients navigate the ever-changing landscape of digital marketing, social media strategy and influencer outreach.  She also excels at preparing clients for TV Shopping (QVC, HSN, & Evine) and other retail distribution channels. Prior to The Pienza Collective, Sinead was VP of Business Development at Women’s Marketing Inc., a leading media planning, strategy, and buying agency for beauty, fashion and lifestyle brands where she was responsible for developing strategic partnerships with other media agencies, Ad Tech companies, and Venture Capital or Private Equity Groups.

Sinead is Chairman of the Board for the Bay Area Beauty Association (BABA) and is a longtime CEW member as well as a member of BIW. In her spare time (when she has any!), she blogs at The Beauty Seeker.


 Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.

  • Non BIW-Members - $65.00 (USD)

Saturday, April 8th At Noon,

After which a $15 LATE REGISTRATION FEE will apply.

Click here to REGISTER NOW



Appetizer/Salad: Mixed Green Salad with Fresh Berries & Orange Segments served w/ Balsamic Vinaigrette

MENU Entrées –Choose One:

Grilled Breast of Chicken with Mango Salsa in White Wine Sauce with Orange Risotto & Grilled Artichoke Hearts


Pan-Seared Basa Filet with Braised Fennel, Slow Roasted Peppers, and Olives & Tomatoes in Balsamic Reduction


Linguine Primavera tossed in Herbed Extra Virgin Olive Oil served over a bed of Grilled Seasonal Vegetables, Fresh Tomatoes, Garlic & Grated Parmesan

Beverages:Iced Tea, Fresh Roasted Coffee, plus Rolls & Butter

Parking Available:

Self-Parking: $4 Fee - Crowne Plaza Parking Garage (Need Credit Card for payment)

Valet: $12 Fee



Puredia is a research-driven, eco-conscious company committed to delivering the most unique, efficacious and high quality natural and organic ingredients available today while protecting both the purity and sustainability of their products, not only for people but for the planet. As a global supplier for more than 20 years, Puredia delivers only the purest natural ingredients grown and wild-harvested in the world’s most pristine, clean and well-preserved ecosystems in the world. One such site is their wholly-owned 23,000 acre certified organic farm in the Tibetan Plateau where the extreme 15,000 ft. altitude dramatically increases their ingredient potency.

Puredia maintains the purity of their natural ingredients by using the most advanced technology in their internationally-recognized facilities. These methods include supercritical CO2 extraction which captures the full essence of the plant without the use of damaging heat or chemicals.

Founded by two medical doctors who spent 10 years looking for unique plants for use in preventative medicine, the ingredients they discovered turned out to hold the solution to many conditions involved in today’s modern health care crisis. These ingredients have both substantive skin care benefits as well as many uses as nutritional supplements for natural wellbeing.


Dr. Tina Yuen, M.D.
International Business Development Mgr.
w 949.529.2829
c 949.501.5218
9711 Irvine Center Drive
Irvine, CA 92618

View Puredia's farm and production facilities in Tibet:

Click here to REGISTER NOW

Space is Limited so Register Early

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.



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