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BIW September Meeting - Becoming a Successful Omni Channel Merchant

  • 11 Sep 2018
  • 11:30 AM - 2:00 PM
  • The Ayres Hotel, Matisse Restaurant, 14400 Hindry Avenue, Hawthorne, CA 90250
  • 26


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Tuesday, September 11th, 2018

Becoming a Successful Omni Channel Merchant:

Charting Your Course through the Changing Retail Landscape

Michael R. Hawley,

President & General Mgr. - NOTE Cosmetics

NOTICE: NEW LOCATION Just for the September Meeting

The Ayres Hotel, Matisse Restaurant, 14400 Hindry Avenue, Hawthorne, CA 90250

11:30 AM Registration & Networking

12 Noon Luncheon & 1 pm Speaker Presentation

Widespread revolution in the rapidly changing beauty marketplace requires a new set of marketing strategies to be successful. Brands need to decide how and where cosmetics are best marketed including through digitally-driven technologies, and by creating customer “experiences” at the point of sale, all the while dealing with widely varied margins and new ways of optimizing sales team results. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. Current market research technologies provide faster feedback and allow a broader understanding of what works and what doesn’t, yet the scene is constantly shifting. New science-based approaches have emerged to attract targeted, more-educated consumers that help brands stay current while growing their revenues each year. Michael Hawley is a dynamic business strategist and customer experience architect with a broad base of skills who will share how to align customer experience across channels while building margins, and inspiring teamwork. This is a don’t miss presentation!

Speaker: Michael R. Hawley, President and General Mgr. -

NOTE Cosmetics

Becoming a Successful Omni Channel Merchant:

Charting Your Course through the Changing Retail Landscape

Michael Hawley

For the past two decades, Michael has mastered how to shift gears, starting from operating in the traditional retail environment, first at Bloomingdale’s NY as Regional Merchandise Manager and later as GM of the SoHo Store, before moving to Chicago to re-energize the Flagship store of Saks Fifth Avenue as VP & General Manager driving a 20% sales increase over 4 years. He then accepted the challenge as CEO of TRUE Cosmetics to re-energize the flagging beauty brand. Returning to NY in 2012, he was VP of Marketing & Sales for The Fragrance Group and launched 4 new brands in stores including Barney’s, Nordstrom and Neiman Marcus.

Moving to the Los Angeles in 2014, he became General Merchandise Manager at Beautykind, with full responsibility for planning and execution of all marketing initiatives including digital marketing and building vendor relationships where he added 130 new brands to the portfolio. Earlier this year, he took over the reins at NOTE Cosmetics, the Istanbul-based, world-wide color cosmetic line as President where he is redesigning their brand message, optimizing searchability and creating Buzz through both the beauty press and influencers.  Michael will share from his varied experience how to navigate in the rough waters of today’s marketplace, and how to execute customer-focused initiatives designed to outpace your competition.

 Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non BIW-Members - $65.00 (USD)’

Thursday, September 6th by Noon,

after which a $15 LATE REGISTRATION FEE will apply.

Click here to REGISTER NOW


Appetizer: Organic Baby Greens Salad with Walnuts, Citrus segments & Orange Vinaigrette

Selection of Entrées –Choose One:

Mustard & Herb Panko Chicken Breast with Poultry Au Jus, served with Boursin Cheese Risotto and Grilled Seasonal Vegetables


Macadamia Nut-Crusted Salmon with Lemon Herbed Cream Sauce and Risotto and Grilled Seasonal Vegetables


Vegetarian - Vegetable Wellington with Roasted Vegetables

Dessert: White Chocolate Amore with Strawberry Gelato in a Creamy White Chocolate Shell

 Beverages: Iced Tea, Fresh Roasted Coffee, plus Rolls & Butter

FREE Parking Available
at The Ayres Hotel,
14400 Hindry Avenue, Manhattan Beach/Hawthorne, CA 90250 just minutes from the LAX Airport Exit  the 405 at Rosecrans Avenue.

Click here to REGISTER NOW

Space is Limited so Register Early



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Ken Collins

Vice President Sales & Marketing

Office: 714.776.1230 x125

Cell 714-904-4813

Fax: 714.203.6652

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.



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