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House of Bijan and Kaplan MD Skincare
Tuesday, October 9th, 2018
Exploring The Luxury Market with Nicolas Bijan
Crowne Plaza Hotel - LAX
11:30 AM Registration/Networking
12 Noon Luncheon & 1 pm Speaker Presentation
The market for luxury goods and services is driven by worldwide wealth. While difficult to monitor due to currency fluctuations, the U.S. distribution of wealth is still growing and skews toward the top 1% of the population, who own about 89% of our wealth. Increasing inequality also boosts the speed at which new millionaires are created, although wealth inequality is roughly unchanged since the start of the century.
Median wealth relates to the average adult, and trends here are a good reflection of how the average person has fared over time. Countries with the highest median wealth are in Europe and the Asia-Pacific region, but North America leads the regional ranking, with a median wealth that’s currently about four times that of Europe, ten times the level of China, and more than 100 times that of Africa. No other parts of the wealth pyramid have experienced so great a transformation in this century as the millionaire and ultra high net worth (UHNW) segments. The number of millionaires in this century has increased by 155%, while the number of UHNW individuals has risen by 216%, making this the fastest-growing group of wealth-holders. The whole distribution of wealth is shifting as the world becomes a wealthier place, increasing the need to know and understand the luxury consumer as never before. (Source: Credit-Suisse Report 2016)
Nicolas Bijan - Fashion Designer & Co-Owner
House of Bijan - Beverly Hills
Luxury Marketing in an Era of Growing Wealth
As with other industries, the fashion, cosmetic and fragrance industry is affected by advances in wealth. This natural evolution results in new desires, product choices, and marketing methods presenting unique frontiers for today’s entrepreneurs, product developers and marketers. Nicolas Bijan’s presentation will provide insight into some of the latest fashion and style trends in this segment.
At age 16, Nicolas Bijan, son of Bijan Pakzad, Founder and Co-Owner of the iconic House of Bijan in Beverly Hills - the Rodeo Drive luxury menswear retailer, immersed himself in learning the subtleties of marketing to their discriminating consumer. The Bijan brand was established in 1976 and remains a recognizable mark of incomparable quality and style over forty years later. The brand’s loyal clientele include heads of state, royal families, captains of industry, and the Hollywood elite. While attending Pepperdine's Graziadio School of Business during the evenings, Nicolas worked in his father's luxury boutique during the day, eventually dropping out to work full time at Bijan. In 2008, he became Associate Merchandising Director responsible for brand management, merchandising, sales, marketing, and advertising. In 2011, after the death of his father, Nicolas took over responsibility for the Bijan brand with the company’s other Co-Founder, and has since worked to reinvent and expand Bijan for a new generation. As a result, company revenue has roughly doubled since then. The subtleties and challenges of marketing to this luxury segment will be shared, including information about Bijan’s Men’s and Women’s fragrances, the world’s most expensive fragrance brand.
Early Registration:
- Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
- Non BIW-Members - $65.00 (USD)
RESERVATIONS MUST BE RECEIVED by
Friday, October 5th by Noon,
after which a $15 LATE REGISTRATION FEE will apply.
Click here to REGISTER NOW
MENU SELECTION
Appetizer: Spinach Salad with Sun-Dried Cherries, Apricots Toasted Almonds and Shaved Parmesan
Selection of Entrées –Choose One:
Roasted Tri-Tip of Beef with grilled Asparagus and Sweet Potato & Bell Pepper Hash
or
Blackened Mahi Mahi with grilled Asparagus and Sweet Potato & Bell Pepper Hash
or
Vegetarian - Brown Rice Risotto with Mushrooms, English Peas & Carrots
Dessert: Warm Pumpkin Bread Pudding topped with Vanilla Ice Cream
Beverages Include: Iced Tea, Fresh Roasted Coffee, plus Rolls & Butter
Parking Available: NOTE INCREASES IN CROWNE PLAZA PARKING RATES
Self-Parking: $8 Fee -Crowne Plaza Parking Garage (Need credit card at exit for payment)
Valet: $15 Fee
Click here to REGISTER NOW!
Space is Limited, so Register Early!
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SPONSORS:
Global Ingredient Solutions strives to be the leading supplier for the Personal Care Industry by providing competitively sourced, high-quality, innovative ingredients, expert technical advice, current market insight, and devoted customer service. e value the well-earned strong relationships we have with our clients, and our reputation as an honest, ethical, and earth-friendly company. Global Ingredient Solutions is eager to contribute to the success of our partners and help aggressively accelerate business growth through intensely focusing on the needs of our clients and working closely with them to assure successful projects
Contact:
Kendra Maple, Customer Service
63 Peters Canyon Rd., Irvine, CA 92606
E: Salessupport@ingsolutions.com
O: 714.884.3872
F: 774.987.3482
Centerpiece Sponsor:
Qumulus Group
Contact: Guy Langer
guy@qumulusgroup.com
Cell 818.606.7060
Office 818.344.0244
