Bringing Together the Best of Beauty

Redefining Clean Beauty for Millennials: The Honest Company

  • 13 Nov 2018
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045
  • 6


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Tuesday, November 13th, 2018

Redefining Clean Beauty for Millennials:

The Honest Company


Don Frey, Chief Innovation Officer


Amina Pasha, Senior VP of Marketing

Crowne Plaza Hotel - LAX

11:30 AM Registration/Networking

12 Noon Luncheon & 1 pm Speaker Presentation

Company Founder Jessica Alba was inspired by the 2008 birth of her first child and her personal history of childhood allergies and illnesses to create a line of products that would provide alternatives to the baby and household products then most popular in the market. It took her several years to gather business partners Brian Lee, Sean Kane, and Christopher Gavigan and to obtain  the capitalization to launch the company in 2012 with seventeen products ranging from household cleaners and laundry products to diapers and skin care-- essentially everything that comes in contact with young families.

By November 2014, the company had 275 employees and was projected to do $150 million, with 80% of its revenues from online sales via a monthly subscription service or “Bundles “program. But The Honest Company is no longer just for young mommas and babies. A rising number of consumers ages 18 to 35 are discovering the Honest Approach to Beauty, with products they can easily buy online and also in a growing number of retail outlets-- not only Whole Foods and Costco, the initial distributors, but also Target, and Nordstrom’s. In July of 2015, Alba announced the company would be moving its headquarters from Santa Monica to the Playa Vista neighborhood of Los Angeles. By 2016, the company topped $250 million in sales and by October 2017 was valued at close to $1 billion dollars. Now Honest serves customers in both the United States and Canada with plans to launch its line of products including beauty in Western Europe in 2019. Our speakers will talk about some of the strategies, challenges and opportunities facing a growing company in a competitive worldwide marketplace.


Don Frey 

Don brings over 35 years of experience in consumer products across a broad range of categories including skin care, personal care, fine fragrance, color cosmetics, and home cleaning and laundry products, having worked for Procter & Gamble, Jafra, Avon, Method Products and now The Honest Company. In that time, he developed product and package strategies for Pert Plus, Head & Shoulders, Cover Girl, Oil of Olay, Jafra, Avon Color, Anew, Skin-so-Soft, Method, Honest Diapers and Personal Care and Honest Beauty. Don has been the Chief Innovation Officer at The Honest Company for the past year and half as the company has been undergoing a significant transformation with a dedicated focus on the company's fast growing Baby and Beauty businesses. He has previously served as BIW President, Vice President, Speaker Chair and Holiday Event Co-Chair and he recently joined the board of ICMAD where he serves on the Membership Committee.

Amina Pasha

Amina Pasha is a global brand builder and top rated business leader who has consistently delivered strong business results with 10 plus years of experience at Proctor &Gamble, and is the recipient of numerous awards and recognition. She’s a true global citizen who has lived in 13 countries and worked for P&G in the US, Singapore, and the Middle East in both local and global roles. Prior to joining The Honest Company as Sr. Vice President of Marketing, Amina oversaw marketing for Pampers, Pantene, Wella Color and P&G's Oral Care portfolio.

 Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non BIW-Members - $65.00 (USD)

Thursday, November 8th by Noon,

after which a $15 LATE REGISTRATION FEE will apply.

Click here to REGISTER NOW


Watercress & Roasted Beet Salad with Candied Walnuts, goat cheese and red wine vinaigrette.

Selection of Entrées –Choose One:

Petite Top Sirloin Steak with a Cognac-laced Peppercorn Sauce and Grilled Vegetables


Herb Crusted Salmon in a lemon & sage cream sauce served with Seasonal Vegetables


Vegetarian - Red Quinoa served with assorted Grilled Vegetables

Dessert:  Pecan Pie

Beverages Include: Iced Tea, Fresh Roasted Coffee, plus Rolls & Butter



Self-Parking: $8 Fee -Crowne Plaza Parking Garage (Need credit card at exit for payment)

Valet: $20 Fee

Click here to REGISTER NOW! 

Space is Limited, so Register Early!



Omya is a leading global producer of high purity minerals and a worldwide distributor of specialty ingredients for Personal Care and Home Care. Founded in 1884 in Switzerland, Omya has a global presence extending to more than 175 locations in over 50 countries with 8,000 employees. Our organization provides regional leadership with the support of global functional expertise.

Sustainability – Innovation – Sustainability is the key to future success on our journey.  We are committed at all company levels to provide value -added products and services from responsibly sourced materials. Supported by our local Personal Care Applications Laboratory in Long Beach, CA and our global facility in Oftringen, Switzerland, the team consists of technical and market experts.  Driving innovation is key to the success of our partnerships. Together we assist our customers and supply partners in joint research and development.

Exceptional customer service is our priority. We strive to be experts in our industry and to exceed expectations. We recognize that our customers are our most valuable asset, which is why we see every interaction as an opportunity to demonstrate the value we place on the relationship. Omya enhances our customers’ business to deliver innovation and solutions!

Omya Specialty Materials, Inc.

5150 E. Pacific Coast Hwy., Suite 600
Long Beach, CA 90804 USA

Region America Headquarters
Omya, Inc.
9987 Carver Rd., Suite 300
Cincinnati, OH 45242

Global Headquarters
Omya AG
Baslerstrasse 42, CH-4665
Oftringen, Switzerland

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