Bringing Together the Best of Beauty

CANCELLED: Growing Your Brand in the Ever-Changing Beauty Market

  • 10 Mar 2020
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045
  • 37




Tuesday, March 10th, 2020

BIW Luncheon Meeting - 11:30 am to 2 pm

BIW Presents

Kelly Kovack,

CEO & Founder of BeautyMatter

discussing new directions, trends and growth areas for West Coast Brands

Growing Your Brand in the Ever-Changing Beauty Market

at the

Crowne Plaza Hotel LAX, 5985 W. Century Blvd, Los Angeles, CA90045

11:30 AM Registration & Networking

12 Noon Luncheon & 1 pm Speaker Presentation

Today’s beauty consumer is exploring new directions and life style changes as the lines blur between beauty, wellness and health. More and more are seeing an “inside out,” whole body approach by incorporating healthier (and planet-healthy) ingredients including more vitamins and supplements, rebalancing the skin’s microbiota, and incorporating natural sunscreens and CBD’s into their beauty routines as they venture outside the boundaries of traditional Western Medicine. And looks what’s happening to fragrances! Kelly will help us explore some of these new alternative directions to the current skin care and whole body care model and look at how each brand needs to reconsider their direction in this fast changing climate.

Growing Your Brand In the Ever-Changing Beauty Market

Biography - Kelly Kovack is the CEO and Founder of BeautyMatter, the fresh on line source of timely beauty industry news and developments. She is also a noted beauty authority, brand advisor and strategist. Kelly began her career as one of the original executive team members at Bliss, the iconic NY Spa where she took on the task of re-defining the way women buy beauty products as the Managing Director of the Bliss Catalog This venture fundamentally changed the way beauty items were merchandised, distributed and marketed to consumers, and which lead to the acquisition of Bliss by LVMH.

As Vice President of Marketing for Dr. Dennis Gross Skincare she was on the forefront of defining the cosmeceutical skin care category. Kelly also founded the consultancy group Purpose Built, providing concept-to-counter solutions and strategic advice for startups to Fortune 500 brands. Kelly also created her own brands, most recently, the award-winning fragrance brand, Odin, co-founded in collaboration with the men's fashion brand and BeautyMatter, her B2B content platform for the beauty and wellness industry. She will share her insights into what makes for a viable and desirable beauty company acquisition discussing some of the recent acquisitions.

Early Registration:

  • Members - $50.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non BIW-Members - $70.00 (USD)


Appetizer: Iceberg Wedge Salad- served with Choice of Dressings.

MENU Entrées - Choose One:

Chicken Breast with Lemon & Caper Sauce served with Roasted Vegetables


Blackened Swordfish Medallions with Pineapple and served with Roasted Vegetables


Tofu Vegetable Masala

Dessert - Guava Mousse Cake served with Freshly Brewed Coffee 

Beverages: Iced Tea, Water, Fresh Roasted Coffee, plus Rolls & Butter

Parking Available:

Self-Parking: Now an $8 Fee - Crowne Plaza Parking Garage (Need credit card at exit for payment)

Valet Parking: $15 Fee

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