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January Monthly Meeting

  • 11 Jan 2012
  • 11:30 AM - 2:30 PM
  • Crowne Plaza Hotel, Los Angeles Airport, 5985 W. Century Blvd., Los Angeles, CA 90047


Topic: 2012 Pink Report?: Using 'Emotional Science' to segment the US Beauty Consumer

Speaker: Alisa Marie Beyer

The 2012 Pink Report is asking the questions and getting the answers beauty professionals seek. The report uses ‘emotional science’ to introduce the five key beauty consumers (The Diva, The All-American, The Classic, The Minimalist, The Bewildered) in a completely fresh, riveting way. Learn who she is, understand how to engage her throughout her decision making process, discover what role beauty plays in her life, and illuminate her beauty blind spots.

It’s been estimated that 80% of the product choices we make are emotion based, which is why TBC used 'Emotional Science' to segment the US Beauty Consumers beyond dry demographics analysis, and explored the conscious and unconscious chemistry she has with beauty, chemistry which is shaping and informing all of her consumer choices and behavior.

Speaker Bio: Alisa Marie Beyer is proven serial entrepreneur who has built and sold three companies and is now the Founder and Creative Director of The Beauty Company, (TBC) a global beauty consulting firm. By interviewing thousands of women annually on behalf of clients like Nestl?’s Glowelle, Estee Lauder, Mary Kay, L’Oreal, L’Occitane, Bath & Body Works, Guthy Renker and Victoria Secret’s Beauty, Alisa helps build brands and products that women buy.


  • Beef Tri-tip with mashed potatoes, mushroom gravy, peas and carrots

  • Grilled Salmon over Sauteed Spinach, roasted baby red potatoes

  • Seasonal grilled vegetables in a tomato sauce (on the side) over angel hair pasta

Also includes dessert and salad. 


Schoon Scientific & Regulatory Consulting Helps Companies Succeed

Schoon Scientific provides technological and regulatory expertise to the beauty, cosmetic and personal care industry.

As a seasoned veteran in all aspects of Research and Product Development, Product Quality, Packaging, Labeling, Ingredient Safety, Consumer Testing and Cosmetics Registrations/Regulations, Schoon Scientific helps Manufacturers and Product Developers navigate the many complexities in developing and delivering successful cosmetic and personal care products to market.

Schoon Scientific offers a wide variety of consulting services, including:

  • Product development – from concept to market
  • Technical consulting to help manufacturers and product developers deliver a product to market
  • Expert advice on hot-button ingredient issues
  • Regulatory compliance consulting
  • Quality Assurance
  • Patent Review and assistance
  • Translation of foreign language documents
  • Expert witness and scientific opinions and analysis
  • Science-based spokesperson to media, advocacy groups, and NGO’s


Mazur Group is the premiere Executive Search firm for the Beauty industry.  With deep company and candidate relationships, we expertly uncover the career pursuits of top industry performers and make introductions of well-matched opportunities.  Our philosophy is that if someone is truly happy in their position, they will be at optimal performance. For more information, please visit our website at:

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.




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