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February Evening Meeting with Joan Malloy, President, Alterna Hair Care

  • 07 Feb 2012
  • 5:30 PM - 8:00 PM
  • Loews Santa Monica Beach Hotel, 1700 Ocean Ave, Santa Monica, CA 90401


Join us for a special evening meeting and meet an industry leader and icon, Joan Malloy, President, Alterna Hair Care.  

She will be discussing "Beauty is in the Details: A Philosophy for Success."

This event will be held February 7th, from 5:30 to 8:00 p.m. and we will be serving Hors d'oeuveres and wine.

Loews Santa Monica Beach Hotel.  1700 Ocean Avenue, Santa Monica, CA  90401.

The first 100 people to register are guaranteed a VIP gift bag!!

Joan Malloy's Bio:

Joan has held management positions for 25+ years in the Beauty Industry working for best in class “Industry & Category Leaders”:
Bloomingdale’s, Estee Lauder, Lancome (L’Oreal), John Frieda Haircare (Kao Brands) and Frederic Fekkai (P&G). Joan leverages
a multi-faceted background in retailing, brand marketing, creative services, promotional planning and sales support/training. Her experience bridges a wide variety of distribution channels (mass, class & professional), industry classifications (manufacturer & retailer), cross-corporate functions (ideation to execution), and all beauty categories (Skincare, Haircare, Fragrance, Body, Sun & Mens). Additionally, her experience includes leadership roles both domestically and internationally , having lived in Paris for 2 years for John Frieda Haircare while expanding their International Distribution. In August 2009, Joan moved to California to become President of Alterna Haircare. A native New Yorker, Joan holds a BA degree in Marketing from Pace University, NYC.


BIW Members before February 2nd:  $65

Non-Members before February 2nd:  $80

Parking:  $12 valet parking


Meeting Sponsors:

MaCher - Born of inspiration, bred to be the fittest, and survived by creativity, MaCher is the fiercest of its breed. A global creative product agency with over 27 years of  experience, we pride ourselves on connecting brands with  their consumers.  Be it promotional giveaways, rewards programs, brand reminders, or premium packaging, MaCher strategizes, designs, and manufactures quality products that can¹t be beat.



Providing Formulation Solutions,

SuperiorCustomer Service and Technical Expertise

Horn is one of

North America’s premier distributors of specialty ingredients, raw materials and chemicals for use in a wide variety of industries. These encompass coatings, composites, building materials, elastomers, adhesives, nutraceuticals, cosmetics, personal care products, food ingredients, cleaning products and animal wellness products.

Essentials Division

Consumers demand cutting-edge high-performance products that are also value driven.  Our experienced technical team helps our clients profit from that demand.

Essentials focuses on specialty ingredients for the cosmetic, personal care, home care and HI&I markets. Our growing portfolio includes: a wide range of emollients, humectants, silicones and silicone specialty blends, natural colors, specialty effect pigments, essential oils and fragrances.

Under Essentials is Fragrance West, the West Coast’s only fully operational fragrance laboratory and manufacturing facility. Fragrance West helps bridge the needs of local manufacturers while exposing Horn suppliers to a stream of new opportunities generated from the combined Essentials/Fragrance West customer base.

Make Horn your first choice.

Give us a call at 800.442.4676 or visit


Aware Logo

 Over the past 30 years Aware Products has offered superior product development and manufacturing to the personal care industry. Originally founded by two hairstylists and salon owners, Aware Products set out to provide superior products exclusively packaged for individual salons. From this humble beginning, Aware has evolved into the premier contract manufacturing facility in the Western US.

Today Aware Products has two distinct businesses. As a contract manufacturer, Aware is very proud to continually be chosen by some of the world’s major personal care brands to help develop and produce their specialty hair, skin, OTC, and bath products. Aware's success as a contract manufacturer hinges on its ability to form strategic client and supplier partnerships; develop and manufacture innovative products; and exceed client expectations with respect to quality, creativity, innovation, speed-to-market, and product performance.

In addition to contract manufacturing, Aware has reinvented the salon private label model with its Personalized Branding® Division, which works with salons and spas to create, manufacture, and market their own line of professional products.

Between the Contract Manufacturing and Personalized Branding® divisions, Aware's products are found in over 50,000 independent and national chain salons and spas; over 6,000 specialty retail doors; and over 10,000 food, drug and mass stores. Aware’s international distribution spans more than 50 countries around the world.

800.BE.AWARE (232.9273)


Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.




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