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BIW Joins Mazur Group for a Beauty Biz Roundtable-SOLD OUT!!

  • 13 Mar 2012
  • 5:30 PM - 9:00 PM
  • Sheraton Delfina, Santa Monica, 530 Pico Blvd., Santa Monica, CA 90405


Beauty Industry West joins Mazur Group for the first ever co-hosted Beauty Biz Roundtable.  Join us for an evening of provoking Thought Leaders and interesting conversation.


6:00:  Cocktails and Appetizers

6:15:  Keynote Speaker:  Suzi Weiss-Fischmann, EVP & Artistic Director, OPI Products, Inc.

6:30:  Roundtables Begin

Keynote Speaker:

Suzi Weiss-Fischmann, Executive Vice President & Artistic Director, OPI Products, Inc.

Thought Leaders:

Jennifer Parks, Senior Vice President, National Accounts, Sexy Hair Concepts

Dana B. Myers, Founder, Booty Parlor

Kym Wechsler, Founder and President, Calm and Scents

Adrienne Kramer, President, Pro Beauty Partners

Elaine Binder, President, Spongeables

Nicolle Lubman, MOR Cosmetics

Terri Ross, Director of Aesthetic Business

Suzi Weiss-Fischmann:

One woman changed the world of nails. In 1989, Suzi Weiss-Fischmann began to make nails not only relevant, but exciting and fun when she created the first thirty OPI colors. Now, nails are the hottest new fashion accessory!

As Executive Vice President & Artistic Director of OPI Products Inc., the world leader in professional nail care, Suzi ignited the “dark nail” revolution with Lincoln Park After Dark, was the first to add real diamond dust to nail lacquer, and pushed nail art into the fashion mainstream with Shatter by OPI


Suzi’s passion for fashion translates into season after season of on-trend nail lacquer shades – and the reason women around the world love OPI.  Today, Suzi is revolutionizing the salon manicure with GelColor by OPI, a professionally applied, LED-cured gel system available in OPI’s iconic nail lacquer shades.  Offered only in salons, the fast application takes the same time as a traditional manicure or pedicure, while delivering instantly dry nails and OPI color that lasts for weeks.

Having composed thousands of iconic OPI colors and names, Suzi is the go-to authority for beauty editors and fashion designers alike. In 2011, she was featured in WMoreFamily Circle and on Today Show (NBC) and Nightline (ABC).  Says Suzi, “Nothing can change a look – or your outlook – easier and faster than nail color!”

Jennifer Parks:

Since joining Sexy Hair in 2001, Parks has been instrumental in increasing the company’s presence in the domestic marketplace. She has consistently exceeded sales goals and increased Sexy Hair’s national accounts business by 3,616 percent. Her dedication to her customers has earned Parks and her team four Vendor of the Year awards – two from Minneapolis-based Beauty First, in 2005 and 2007, and two from Beauty Brands in Kansas City, in 2006 and 2008.  “Sexy Hair has a very strong team-oriented culture,” she says. “From the top down, we all roll up our sleeves to make things happen.”  A 25-year veteran of the professional beauty industry, Parks worked in sales at L’Anza and Sebastian International before joining Sexy Hair.

Dana B. Myers:

As Founder of Booty Parlor, America’s premiere sexy beauty and lifestyle brand, Dana B. Myers has changed the lives thousands of women, by inspiring them to boost their self-confidence and create sexier, more satisfying experiences, inside and outside of the bedroom.  Dana is an award-winning product developer, entrepreneur and frequent contributor to Redbook, Women’s Health, iVillage, Glamour, the Wall Street Journal, Access Hollywood, The Wendy Williams show, and many others. Dana’s first book, “The Official Booty Parlor Mojo Makeover: Four Weeks to a Sexier You” (HarperCollins), is a 30-day program designed to show women of all ages how to discover their inner spark, sexiness and satisfaction.  It is filled with Dana’s honest, girlfriend-to-girlfriend advice, interactive exercises, and anecdotes from the women who’ve been transformed by the program.  Since the launch of the book, Booty Parlor has entered into a multi-media partnership with Lionsgate Entertainment to develop a TV series based on the makeover program.  Dana has a Masters Degree in Business & Entertainment from New York University and now lives and works in Brooklyn, NY with her husband and business partner, Charlie Myers, and son Rocky.

Elaine Binder:

Elaine Binder was born in the Soviet Union and emigrated to the US in 1978. With a degree in Performing Arts and armed only with entrepreneurial spirit, she built a company that now earns more than $2 million per year, and launched two product lines: Spongeables and Spongelle.

Elaine was driven by a vision  to create a new twist on something used daily. Inspiration struck  when her young son discovered Elaine’s expensive shower gel and managed to go through an entire bottle in a few days.  Elaine decided to develop a better way to shower that eliminated overpours and need for multiple products to cleanse and protect the skin.  The answer was a multi-use, multi-functional bath buffer infused with gentle cleanser, moisturizers, anti-aging and anti-oxidant ingredients.  Her new idea transformed ordinary showers into a spa experience that convenient, affordable and effective… an irresistible boon to busy men and women all over the world. Spongeables, LLC was granted worldwide patent protection for its infusion technology in 2011.

Redbook magazine awarded Most Valuable Product status to both Spongeables and Spongelle, and virtually every women’s magazine devoted space to the new bath items. By the close of 2011, Elaine’s acumen and strategic marketing skills placed Spongeables in more than 20,000 key mass market retail outlets, with Spongelle commanding shelf space in top prestige outlets. International markets include Japan, UK, Russia, South Korea, Korea, Europe, India, Australia, and the Middle East.

Terri Ross:

Terri Ross has over 11 years of experience in the medical field, and has specialized in Aesthetic / Cosmetic & Plastic Surgery over the past 8 years holding the title of Regional Sales Director.  Terri has worked with companies such as Medicis; the makers of Restylane which is the gold standard dermal filler for facial augmentation and launched Dysport, the first competitor to Botox. Terri then went to a start-up company to launch the first non-surgical device for permanent fat reduction called Cool-Sculpting by Zeltiq.  This is revolutionary technology that has changed the game in a market that is $30 billion dollars. She has spent the past year as the Aesthetic Sales Consultant to Hollywood’s most elite, working for Dr. Garth Fisher, a world-renowned Beverly Hills-based plastic surgeon and the first doctor selected for ABC’s hit “Extreme Makeover”. Terri has keen knowledge and expertise in sales and marketing.  She is a key note speaker for the Multi-Specialty Foundation, Cosmetic Surgery Society and has published articles in the Organization of Facial Plastic Surgery on practice marketing and development.Terri is the Aesthetic Concierge to many people that want anything from a facial to a facelift but need and want honest, independent advice of what to do and where to go based on their individual needs.

Nicolle Lubman:

Nicolle Lubman is a Senior Executive with 15 years experience specializing in beauty & luxury products. She is currently President/COO of MOR Cosmetics International LLC where she launched the brand into the North American & UK marketplace.

Originally from Honolulu, HI, Lubman moved to Los Angeles and began her career as a sales agent for a national rep group. Her entrepreneurial spirit got the best of her, so she ventured out on her own starting a sales agency. Her goal was to seek out, develop and market new indie beauty brands. 

In 1998, Nicolle launched Mistral a bath body line into the North American marketplace. As Vice President of Sales & Marketing, she was instrumental in building the Mistral brand over the course of 5 years.  In 2004, Nicolle Signed on as President with MOR Cosmetics an Australian bath and body company. With Nicolle at the helm the brand was an immediate success. Over the past 8 years she has overseen all aspects of the USA office, set up manufacturing & distribution, built a team, and developed the MOR brand awareness throughout North America & the UK. Her vision and enthusiasm for the beauty industry keeps MOR on the cutting edge of the beauty biz.

Adrienne Kramer:

Adrienne Kramer is a C-level executive with more than 25 years of experience in oral care, hair care, skin care, supplements and color cosmetics. In addition to top level management, her expertise includes marketing, sales, and product development/operations both domestically and internationally.

Companies where Adrienne has made an impact include Colgate-Palmolive, Clairol, Revlon, EB Botanicals, and NBTY.  Adrienne was President of Mirabella Beauty taking it from regional brand to leadership in color cosmetics in the Professional Beauty Industry. 

Most recently, with the changes to the distribution landscape, Adrienne founded ProBeauty Partners, a company that provides new distribution options to beauty companies.  This included the first national direct salesforce for the professional beauty industry.  Capitalizing on the fast moving changes to revenue generating options, the company has created incremental sales revenue for its clients using e-commerce vehicles in social media, flash sales and the internet in general. 

Kym Wechsler:

Kym Wechsler is a product developer, innovator and marketer with broad industry experience.  She has developed and launched her own brands as well as products for celebrities and industry leaders such as Unilever, Fashion Fair, Stila, L'Oreal and several other brands.  Kym is currently the CEO of ‘Calm and Scents’, a product development and creative service company she founded in 1998.  Calm and Scents created and launched "Potions for a Princess" a head-to-toe line, which was invited into the 2001 Academy Awards gift bag and named the #1 American Made Beauty Brand by the international beauty magazine, Biteki.  In 2002 Beauty Industry West honored her with the "Cosmetic Entrepreneur of the Year" award. 

Kym believes one should always ‘enjoy the journey’.  Through her extensive travel, international residence, and constant search through daily life, she finds inspiration for new product ideas.  Combining this with her meticulous eye for detail, she creates unique products, artistically designed printed materials, ingenious tag lines, innovative formulas and cutting edge components.  Calm and Scents treats every project with what Kym calls an ‘R2F’ approach.  She believes inspiration should exist from the moment the ‘Raw’ idea occurs, ‘2’ the moment the product is ‘Finished’.

Kym’s inventive approach helped her earn the 2010 International Packaging Design Award for Fine Fragrance for her own brand ‘Bella Una’.  She was also recently chosen by GCI magazine as one of 2011's People to Know.  Kym is currently working on the development of a new hip beauty lifestyle brand and continues to constantly be inspired.

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.



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