Taking Post-Pandemic Beauty to a New Level

  • 12 Apr 2022
  • 11:30 AM - 2:00 PM
  • The Ayres Hotel 14400 Hindry Avenue, Hawthorne, CA 90250
  • 26


Registration is closed

BIW is excited to announce our first luncheon of the year.

Attend in-person or online.


Taking Post-Pandemic Beauty to a New Level:

What consumers want now in skincare, hair care & cosmetics


Denise Herich

Co-Founder & Managing Partner, The Benchmarking Company

In this session, Denise Herich unveils what today's consumers look for in beauty products. 

Through her primary research study of 3,000+ US beauty consumers, Herich will help attendees understand:

  • What shoppers want in a post-Covid beauty experience.
  • Which brands and products are delivering what consumers are craving?
  • What shoppers are looking to buy next.

Denise Herich is Co-Founder and Managing Partner of The Benchmarking Company, a consumer market research firm for the beauty and personal care industries, specializing in quantitative research, qualitative focus groups, and consumer in-home use testing for marketing claims and risk mitigation.

Her team manages custom research studies, and moderates focus groups for brands such as Perricone MD, Benefit Cosmetics, T3 Micro, Dollar Shave Club, Algenist, Dr. Jart and many others. She is a frequent speaker at industry conferences such as Cosmoprof Worldwide, Cosmoprof North America, and BIW, and is a regular contributor to GCI Magazine, Happi, and other publications. Denise earned her BA from the University of North Carolina (magna cum laude) with a minor in marketing. She is a member of Beauty Industry West, CEW, and IBA.

Date: Tuesday, April 12th, 2022
Time: 11:30 am to 2:00 pm
Location: The Ayres Hotel, Hawthorne, California

Early In-person Registration

  • Members - $50.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non BIW-Members - $70.00 (USD)

Early Online Registration (Viewable with private YouTube broadcast)

  • Members - $30.00 (USD)
  • Non BIW-Members - $45.00 (USD)
Online attendees will receive a personal link the morning of the event to connect to the live broadcast on YouTube.

    Reservations must be received by Sunday, April 10th at Midnight after which a $15 Late Registration fee will apply.

    Reservations are Not Refundable

    Click here to REGISTER NOW



    Lobster Bisque with Citrus Crème Fraiche

    Menu Entrées

    Chopped Salad with Grilled Chicken

    Chopped Salad with Grilled Chicken Romaine Lettuce, Roasted Tomatoes, Blue Cheese, Bacon Crumbles, Boiled Egg, Avocado, Olives and Buttermilk Herb Dressing


    Flat Iron Steak Salad

    Flat Iron Steak Salad with Baby Arugula, Roasted Tomatoes, Parmesan Cheese, Crispy Onions, and Balsamic Dressing


    Vegetarian Wild Mushroom Ravioli

    Vegetarian Wild Mushroom Raviol with Butternut Squash Puree, Herbal side salad, Sage Brown Butter

    Dessert: TBD

    Beverages: Fresh Roasted Coffee, Selection of Hot Teas, Iced Tea, plus Warm Rolls & Butter

    Parking is FREE

    The Ayres Hotel

    14400 Hindry Avenue, Manhattan Beach/Hawthorne, CA 90250

    - Just minutes from the LAX Airport. Exit the 405 at Rosecrans Avenue.

    Click here to REGISTER NOW

    Space is Limited to the first 100 guests so Register Early.

    Refunds are not provided, however, a replacement attendee can be arranged.

    Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.



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