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September 11th, BIW Luncheon: BB Creams A-Z. An Emerging Global Category

  • 11 Sep 2012
  • 11:30 AM - 2:30 PM
  • Crowne Plaza Hotel, Los Angeles Airport, 5985 W. Century Blvd., Los Angeles, CA 90047


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              BB Creams A-Z     
An Emerging Global Category

Tuesday, September 11th, 2012

SPEAKER: Herve Offredo, Senior VP, Sales & Marketing, Barnet Products

Herve Offredo is a much sought after speaker about cosmetic and raw material trends and product innovation. In the last 20 years, he has presented scientific papers on a variety of topics in cities from Montevideo, Melbourne, Seoul, Johannesburg, Bangkok to Los Angeles. He will bring his unique perspective to Beauty Industry West on the topic of    BB Creams: A to Z
“At the crossroads of skin care and color cosmetics, a new emerging category “

BB cream, referred to as “Blemish Balm” or Beauty Balm,” originated in Korea in the 1980’s. It is a multifunctional product that blends skincare and cosmetic attributes using botanical ingredients. Used by dermatologists and plastic surgeons on patients undergoing laser treatments to help shield and regenerate delicate skin, they are now growing in Western markets. Korean celebrities acted on it with heavy endorsements sparking a huge craze in Korea and BB creams were recognized as "the secret of Korean actresses.” They now comprise 13% of the Korean cosmetic market.

BB creams come in a variety of different formulations, mainly perceived as having anti-inflammatory and soothing effects while also providing light color coverage. They are a multi-tasking, all-in-one combination of the following categories: moisturizer, primer, foundation, and sunblock. Currently BB creams are being tailored to Western tastes with the addition of whitening or brightening properties.

Herve will talk about the evolution and the future of BB Creams.

Speaker Biography:

Herve Offredo was born and was raised in Bretagne, France, and holds a Masters Degree in Biochemistry and Industrial Microbiology, an Engineering Degree in Applied Industrial Microbiology from the University of Marseilles, and an MBA in Human Resources and Finance from Nancy University.  He has done research papers on Hepatocyte culture and Bacillus thurigiensis culture and served as a trainee at Heineken in beer production process and also at Roquette in Lactic Acid optimization and fermentation processing. Herve then joined Abbott Diagnostics as Account Executive; moved on to Transia in food diagnostics, then became Director of Sales and Marketing at Solabia, a manufacturer of nutraceutical active ingredients. Herve relocated to the United States in 1997 where he joined Barnet Products and became instrumental in its growth as Sr. VP of Sales and Marketing. In addition, Herve is the official acting Ambassador for Economic Development for Bretagne in the US on behalf the Diaspora .

Meeting Sponsors:


Barnet Products markets and sells specialty ingredients and fashion concepts to cosmetic and personal care companies.  Our focus is on in vivo tested active ingredients and innovative “System Formers.” These System Formers demonstrate unique properties with a special focus on textures and concepts that are popular in the Japanese and Asian markets.  In addition, we are pleased to present our Natural Alternative collection, featuring raw materials which are Cosmos/Ecocert compliant, Organic, Sustainable, PEG free, EO free, etc.

Entree Choices : 

Petit Filet Mignon Grilled 5oz. Filet with a Hint of Morel Served on CreamyMashed Potatoes with Roasted Portobello Mushrooms andVegetables

Chicken Cordon BleuSkinless, boneless Breast of Chicken wrapped around Slice ofHam and Swiss cheese,Seared & Served in Classic White Wine Sauce with Orange DillRisotto and Grilled Asparagus


Stir Fry Tofu with VegetablesTofu, Carrots, Tri- Pepper, Baby Corn, Bok Choy, Mushrooms,Bean Sprouts, Stir fry with touch of Soy Sauce


Click here to Register Early and Save. 

Self Parking Free:

Valet $ 10.00

Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.




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