Bringing Together the Best of Beauty

2014 Legend of Beauty Award- John Paul DeJoria, Co-Founder of Paul Mitchell Hair Care

  • 21 Jan 2014
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045
  • 13


Register There, if Space Allows

Tuesday, January 21st, 2014

Time: 11:30 AM - 2:00 PM

Location: Crowne Plaza Hotel LAX, 5985 West Century Blvd, Los Angeles, CA 90045

2014 Legend of Beauty Award

John Paul DeJoria, Co-Founder of
Paul Mitchell Hair Care

Every other year, Beauty Industry West’s Board of Directors selects a recipient for the Legend of Beauty Award based upon the criteria of an innovator whose thinking, commitment and practices have changed the direction of our industry in significant ways, and one who has contributed to the advancement of the beauty industry as a whole.  This year John Paul DeJoria was selected, and he will share his experience in co-founding John Paul Mitchell Systems, the initial challenges, as well as his environmental commitment and distribution choices that have distinguished him as a true leader in the professional beauty industry. In 2007 he signed a legally binding document dictating that none of the family members or generations to come are to sell part of or the entire John Paul Mitchell Systems Company for 360 years, ensuring that the products will always remain professional and will stay where they started, with the Mitchell and DeJoria families.

John Paul DeJoria,Co-Founder, CEO & Entrepreneur Extraordinaire - John Paul Mitchell Systems      

John Paul DeJoria's rags-to-riches story exemplifies the American dream - once homeless, he struggled against the odds to achieve success, launching three global enterprises and paying it forward, living by his motto, "Success Unshared is Failure."  With just $700 he started John Paul Mitchell Systems, converting it into the largest privately held salon hair care line, and later turned a passion into success by founding Patrón, the world's number one ultra-premium tequila. A longtime activist for sustainable business practices and corporate responsibility, John Paul makes these practices paramount as he continues to evolve and grow his businesses, and inspire others.


  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non-Members - $65.00 (USD)

Click here to REGISTER NOW

Space is Limited for this Event so Register Early

ALL RESERVATIONS must be PAID at the time of Registration

NOTE:  Over $1,500 in Door Prizes and other gifts will be presented at this event.



Iceberg Lettuce Salad with Tomato Wedges, Cucumber, Bacon & Hardboiled Egg with Dijon Mustard Dressing

Entrée Choices:

Filet Mignon in Cognac Butter with Portobello Mushroom Ragout, Sugar Baby Carrots, and Green Beans, with Roasted Rosemary Potatoes


Seared Salmon Peppercrusted and Soy Glazed served with Basmati Rice, Sugar Baby Carrots and Green Beans.


Vegetarian Option Vegetable Masala with Basmati Rice topped with Grilled Red Onions

Mixed Berries Cup with Orange Liqueur & Whipped Cream, served with Freshly Brewed Coffee, Tea & Iced Tea.



John Paul Mitchell Systems - OUR STORY
Thirty years ago, two friends were inspired to create a company that would support the success of hairdressers and provide luxury hair care at an affordable price. With just $700, they launched a revolutionary hair care system with three products: Shampoo One®, Shampoo Two® and The Conditioner™. Today, their dream is a reality. Paul Mitchell® currently produces over 100 products from award-winning styling and care products to cutting-edge heat styling tools and professional hair color and is available in over 80 countries worldwide.

John Paul Mitchell Systems
1888 Century Park East, Suite 1600
Century City, CA 90067


Kristin Firrell VP - Product Development, 310-248-3888 x434 office


Barnet Products markets and sells specialty ingredients and fashion concepts to cosmetic and personal care companies. Focused on in vivo tested actives and innovative "System Formers", our products demonstrate unique properties highlighting popular textures and concepts in Asian markets. Please ask about our Natural Collection and visit for additional information.


Contact: 201.346.4620

Barnet West Contacts:
Karen Chun,, 714-325-3109
Michelle Carillo,, 818-324-4773 &
Guy Langer,, 818-606-7060


PakLab is pleased to announce plans to introduce a New Full Service Design, Engineering and Product Development Studio, called Element 4 

PakLab is taking a more contemporary, customer oriented approach to R&D by modernizing the standard CM lab into a luxurious environment, where customers can meet in an atmosphere like no other in this industry. We intend to market a specific and tangible PakLab “Brand of Services.” While continuing to offer make-and-fill capabilities, PakLab will now be able to focus on new customers looking to upgrade or reformulate their products.PakLab is a fully-integrated packaging solutions company and supplier to Fortune 100 as well as to large and medium-sized Consumer Product Companies. With four state of the art manufacturing and packaging facilities throughout the U.S., PakLab is a respected leader in Technology and Innovation through the delivery of World-Class Packaging Concepts, Products and Services, and a primary supplier to The Flexible Film, Contract Manufacturing, and Co-Packing markets, offering much more than R&D, OTC and Cosmetic Contract Manufacturing.  PakLab covers everything from flexible packaging, sampling, and co-packing to new product development and a turnkey supply chain for the creation of your own brand. 

PakLab has a superlative track record within the industry. Our production capabilities, capacity and total logistics can accommodate virtually any size business from professional products to mass market size runs.PakLab offers Patented Products, stock formulas or collaborative, intellectual property development for Luxury Brands, Professional and Mass market products

14570 Monte Vista Avenue
Chino, California 91710
T: 909.517.2442 ext. 173
C: 951.252.3038

Alex Cripchuck, Senior VP of Commercialization
or Eve Belinsky, Business Development
T: 909.517.2442 ext. 173
C: 951.252.3038


Mazur Group specializes in Executive Search for the Beauty industry.  We provide unique access to both full time and direct-hire candidates, as well as industry consultants available for specific projects or indefinite engagements. Mazur Group is headquartered in Los Angeles, CA and recruits for companies across the United States.  Visit to learn more about our unparalleled service for both candidates and companies.

Frances Mazur
Mazur Group, Inc.
13101 W. Washington Blvd., Suite 123
Los Angeles, CA 90066
Phone:  (310) 566-7042
13101 W. Washington Blvd., Suite 123
Los Angeles, CA 90066



Hub Folding Box Company, Inc. is a premier printing and folding carton company producing innovative packaging solutions for leading consumer product companies. Their reputation as an innovative leader dates back to its founding by Francesco DiRico in 1918. HFB is widely recognized for its creativity and innovation in the packaging industry, specializing in printing and converting high-end paperboard and plastic folding cartons and specialty laminations of "B", "E", "F" and "N" flute single-face corrugated. HFB also provides contract packaging and fulfillment services, further developing its capabilities through its Plastic Technology & Thermoformed Parts division. HFB is fully integrated with high quality service departments, with an experienced staff of in-house Graphic and Structural Designers, Mechanical Package Engineering and Digital Imaging (C-T-P). With a diverse Customer base and over 95 Years of Packaging Experience providing innovative and affordable solutions such as Liquid Ink Technologies™ for leading consumer product companies in beverage, confectionary, cosmetic, personal care, pharmaceuticals, nutritional supplements, entertainment, recreational and media, HFB is proud to be "Made in the USA" and has earmarked $10 Million for new State-of-the-art capital equipment improvements to energize their technology in 2014.

Hub Folding Box - Liquid Ink Technologies™ provides customers with creative alternatives for more economical and Environmentally Friendly printing solutions without sacrificing the look of the brand!

Hub Folding Box Company, Inc.
Contact: Randy George
West Coast Sales Office
8211 San Angelo Dr., Suite K11
Huntington Beach, CA 92647
Telephone: 1-949-632-1802

Hub Folding Box Company, Inc.
Worldwide Headquarters
774 Norfolk Street
Mansfield MA 020148


Benchmark Cosmetic Laboratories is a full-service contract research and development laboratory based in Irvine, California. Founded in 2007, the lab continues to be one of the fastest-growing cosmetic laboratories in the country. Benchmark partners with clients around the world to realize their custom concepts by creating premium, cutting-edge, first to market beauty formulations.

Benchmark Cosmetic Laboratories
17536 Von Karman Avenue
Irvine, CA 92614
Client Relations




Self Parking & Valet Parking available:

  • Self Park:  No Charge with Validation at event
  • Valet Park:  $ 12.00 with Validation


Click here to REGISTER NOW

Space is Limited for this Event so Register Early

NOTE:  Over $1,500 in Door Prizes and other gifts will be presented at this event.


will apply.

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