Bringing Together the Best of Beauty

The Latest Pink Report: Nailed - The New Allure of Nail Color

  • 11 Mar 2014
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045


Registration is closed

WIN  A Free $100 Amex Gift Card (3 Prizes) 
& RECEIVE a FREE COPY of the Complete
Pink Report "Nailed: The Allure of Nail Color"

Tuesday, March 11th, 2014

Time: 11:30 AM - 2:00 PM

Location: Crowne Plaza Hotel LAX, 5985 West Century Blvd, Los Angeles, CA 90045

The Latest Pink Report: Nailed-
The New Allure of Nail Color

Alisa Beyer, Founder of the Beauty Company


Speaker Panel of Nail Experts

Shel Pink, Founder - SpaRitual and


Michelle Toma Olson, Founder & President -
'Tini Beauty

For many women, nail polish is the latest beauty buzz word on their lips - and fingertips - and with good reason. Statistics show over half of all women have nails manicured on a weekly basis (or do their own), and 7 out of 10 women own ten or more bottles of nail color. It’s official - beauty consumers are in love with nail polish! The Beauty Company's latest Pink Report, "Nailed: The Allure of Nail Color" shines a light on the nail polish consumer with a deep dive into her thoughts, feelings, habits, attitudes, expectations and emotions, illuminating just how important this category is to both consumers and the industry. Why are women reveling in an obsession with color, color, color? TBC's Pink Report is an intimate study that takes a fresh perspective on every segment of the nail color landscape, uncovering the facts, figures, trends and stats driving this billion dollar business as well as getting insights and intelligence on everything nail.

Alisa Marie Beyer, Founder – The Beauty Company

A proven beauty entrepreneur and market researcher, Alisa Marie Beyer is the Founder and Creative Director of The Beauty Company (TBC), a global beauty consulting firm that specializes in research, product and brand strategy. In addition, Alisa is now bringing her unique business acumen and passions to the launch of her own brand - Coastal Salt & Soul, a romantic line of sea-inspired body, bath and home products that will debut later in 2014. Alisa will present her latest consumer study on Nail Color.

Shel Pink, Founder – SpaRitual &

Shel Pink is lifestyle futurist whose brands reflect her personal and business philosophy incorporating meditation and ritual into beauty practices in direct response to a lifestyle that has become way too fast. First capturing attention of the industry in 2004 with the launch of her green, sustainable and vegan body care line, SpaRitual, Shel is firmly committed to specially sourced, certified organic and fair trade ingredients as well as an ideal of "slowing" our fast-paced lives. In 2012, she launched her blog as a digital platform for the Slow Beauty movement. Shel will discuss the seven outposts of Slow Beauty: Spa Tradition, Nourished Mind, Rituals, Renewal, Meditation, Self-Expression, and Mindful Consumption. Her Think Tank methodology Seeing the Future Now brings together all her key team members to create the direction and story-telling for her brand each year that inspires them to meet or exceed their company growth expectations. Raised in a holistic lifestyle, she walks her talk with regular massage, yoga, meditation, alternative healing and Ayurvedic practices learned while in college. An in-demand speaker at numerous industry events, she takes time for her husband Ran and their two children, Alexander and Olivia and dog Baron while living a “slower life” in fast-paced Los Angeles.

Michelle Toma Olson, Founder & President – ‘Tini Beauty

Michelle Toma Olson was smitten with cosmetics at an early age. Later, when she couldn’t find the perfect Nail polish for her wedding, she concocted her own custom nail color. A native of Whittier, she graduated Magna Cum Lauda from USC with a Bachelor’s in Business and Finance, later returning to USC on a Carl Reichardt fellowship earning her MBA. She then worked at DEP Corp where she launched the Theorie hair care line, and later moved to Renaissance Cosmetics as brand manager on Nail Fetish, working with Christina Aguilera on the launch of Fetish Cosmetics, and later on the Nat Robbins Line. She was recruited as Director of Marketing at Advanced Research Labs working on Citre Shine and Thicker Fuller Hair and was promoted to VP of Marketing at age 30.  Today, Toma Olson combines her creative beauty sense and business acumen as Founder and President of ‘Tini Beauty, with its Nailtini, Liptini and Eyetini brands. In 2004, she launched Nailtini Cocktails for Nails, one of the first green nail polish lines that incorporated the “cocktailing” concept of using more than one product to create a desired effect. She expanded this to Lips, Cheeks and Eyes with a full range of cosmetics launched in 2007. This year she will launch “Lacquer Cabinet,” a monthly nail color delivery service with limited edition colors by “guest mixologists.” ‘Tini Beauty products are sold on line and in selected boutiques, spas and salons and are featured in the upscale LOOK Boutiques in Walgreens and Duane Reade.

Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non-Members - $65.00 (USD)

Click here to REGISTER NOW



After which a $15 LATE REGISTRATION FEE will apply.



Watercress & Beet Salad with Caramelized Onions and Champagne Vinaigrette


Entrée Choices:

Pistachio Grilled Breast of Chicken and Sage Crème Coulis with Creamy Fresh Herb Polenta & Sauteed Seasonal Vegetables

Tarragon and Shallot-Crusted Mahi Mahi with Grilled Asparagus and Jasmine Rice  served with Lemon Vin Blanc

Quinoa on a Bed of Sauteed Spinach & Asparagus topped with Baby Zucchini and Tomatoes

Dessert – Key Lime Pie with with a slice of Fresh Kiwi Fruit served with Freshly Brewed Coffee, Tea, & Iced Tea.


Self Parking & Valet Parking available:

Self Park:  No Charge with Validation at event

Valet Park:  $12.00 with Validation


Click here to REGISTER NOW

Space is Limited so Register Early



Mazur Group 

Mazur Group specializes in Executive Search for the Beauty industry.  We provide unique access to both full time and direct-hire candidates, as well as industry consultants available for specific projects or indefinite engagements. Mazur Group is headquartered in Los Angeles, CA and recruits for companies across the United States.  Visit to learn more about our unparalleled service for both candidates and companies.

Frances Mazur
Mazur Group, Inc.
3103 Nielson Way, Suite C
Santa Monica, CA 90405
Phone:  (424) 280-4390


ACCU Bio-Chem Laboratories

ACCU Bio-Chem Laboratories was established in 2003 by Senior Scientists, each having 30 to 35 years of experience in the analytical sciences.Our Mission is to provide the most reliable test results in a timely and accurate manner. Our Goal is to be the industry leader in analytical testing by adhering to our core values and principles. After years of experience in the Medical, Pharmaceutical, Food, Nutrition and Cosmetic fields, we wanted to focus on Cosmetics and OTC products. Our expertise includes (but is not limited to) analytical procedure development, nutritional analysis and purified water set-up including validation for manufacturing plants. Here's what clients of ACCU Labs receive:

  1. We never charge a rush fee and assay testing is completed within 2-3 days; some turn around in 24 hours.
  2. We test using USP requirements. If a USP method is not suitable for finished goods testing we develop and validate an accurate method following USP requirements.
  3. All testing is completed in house.
  4. We offer competitive rates for micro, assay, heavy metal and stability/compatibility testing.
  5. We are FDA registered and cGMP compliant. We pride ourselves on operating in a friendly, professional, and timely manner.
Our knowledge, experience and hard work exceed our 150+ client’s expectations, and gain their utmost trust and confidence. We are eager to extend our services to all companies in the industry and look forward to working with you.

Accu Bio-Chem Labs

Lane Lippert, Sales Consultant
ACCU Bio-Chem Laboratories, LLC
Direct: (661) 904-6513
Office: (818) 547-3221 1755 Victory Blvd.
Glendale, CA 91201

Powered by Wild Apricot Membership Software