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Beauty Innovator Eden Sassoon: The Allure of Total Beauty All in One Place

  • 13 May 2014
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045


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Win Over $300 in Raffle Prizes!

Tuesday, May 13th, 2014

Time: 11:30 AM - 2:00 PM

Location: Crowne Plaza Hotel LAX, 5985 West Century Blvd, Los Angeles, CA 90045

Beauty Innovator Eden Sassoon:
The Allure of Total Beauty All in One Place

Speaker: Eden Sassoon - Founder of EDEN by Eden Sassoon Finishing Studio

In this era of beauty specialization, many luxury salons began offering One Service Only such as Hair Color, Blow Dry, Makeup, EyeLash Extensions or Nail Art at affordable prices. These salons have become a trend in the recent years, with entrepreneurs such as Ali Webb of DryBar opening her first blow dry only location in Brentwood in February,2010 claiming “No Cuts, No Color, only Blowouts,”all for the low price of $35. Also BLO (founded in Vancouver, BC in 2007), which opened their first U.S. blow dry services in San Francisco in April, 2010. Growth of single service, niche salons has been impressive, and is partly in response to the long, straight hairstyles of celebrities such as Gwyneth Paltrow and Kate Middleton who were said to frequent salons 2 to 3 times a week. These locations now offer curly styles plus braids and hair extensions to match new hair trends; statistics show many urban clients receive these services multiple times each week. The quandary for the well-styled client today is how to get Nails, Toes, Makeup, Eyelashes and Hair done without making multiple stops or taking hours to do it all. How fortunate that someone decided to offer these services all together in one place while still respecting the budget and time limitations of busy professional s and multi-tasking Moms . The Finishing Studio is the innovation that Eden Sassoon created to provide luxury beauty services and celebrity-quality results, plus convenience and value under one roof, all for $65 in 65 minutes. Come and learn about Eden’s new creation, her story, her famous family history as daughter of beauty legend, Vidal Sassoon, and the challenges she faced in opening this iconic studio.

Eden Sassoon, Founder/CEO - EDEN by Eden Sassoon Finishing Studio

As the daughter of legendary beauty icon and hairstyle innovator, Vidal Sassoon, Eden’s sense of style and taste was carefully nurtured and cultivated for many years through her close relationship with her famous father. She also inherited his good business sense, and opened her first venture, Pilates Plus in Beverly Hills in 2007. Raised both in Europe and Southern California, Eden has blended Vidal’s business savvy and sense of style and convenience (remember his “Wash & Wear Hair?) in her latest venture, EDEN by Eden Sassoon Finishing Studio. With business partner Michael Baruch, Co-Founder of Fred Segal Beauty, they recruited a team of world-class trainers and finishers to hone the skills of their 12 Full Time Stylists and Hollywood Makeup Artists (selected from the original 250 applicants with an American Idol-style competition). They opened the West Sunset Boulevard location at Sunset Plaza to rave reviews in September, 2012 with 12 hair stations, 2 makeup stations, and 2 manicure stations and in a relaxed, upscale décor designed by Todd Erlandson of (M)Arch and described as “Malibu-chic.” Their high quality work, celebrity clientele and the all-in-one-place beauty approach has grown and they continue to expand their vision for more locations.

 "The EDEN woman is not only fashionable, but is also organic and wholistic. She is a Modern Woman," says Eden Sassoon, and she is the perfect example as well. Hear how Eden and Michael selected and trained her staff, her incredible hair, makeup and skin care product offerings, and her dreams for the future.


Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non-Members - $65.00 (USD)

Click here to REGISTER NOW



After which a $15 LATE REGISTRATION FEE will apply.



Dependable Global Express, DGX
, is a world-class freight forwarder, specializing in international air and ocean shipping logistics of major consumer goods worldwide, and specializing in cosmetics.   For businesses of any size, DGX tailors specialized logistics programs to fulfill each individual company’s shipping logistics goals.  Our goal is make shipping EASY.   Headquartered in Los Angeles, CA, DGX has company-owned offices and/or logistics partners in every major market worldwide.  DGX offers freight consolidation, warehousing, in-house full container load (FCL) and less-than-container load (LCL) services by ocean, air, truck and rail. DGX is ISO 9001:2008 certified, C-TPAT validated, and NVOCC licensed. 
DGX is a division of the Dependable Companies:  DGX (International Shipping), DDC (distribution), DHE (Dray, LTL and FTL trucking), DHX (Hawaii Consolidation) and DLS (3PL Logistics).  For more than 60 years, Dependable Companies have provided competitive, asset-based transportation solutions for large and small businesses located in California, across the USA and internationally. Please feel free to contact us with any questions.
CONTACT: Geoffrey Fitzhugh, Int'l Account Executive
Phone:  310-702-0365
DGX - Dependable Global Express
19201 S. Susana Rd,
Rancho Dominguez, CA 90221


Pacific Mercantile Bank, as one of the largest community commercial banks headquartered in Orange County, provides a wide range of commercial banking services to businesses, business professionals and individual clients through its combination of innovative banking financial centers and comprehensive electronic banking services. The Bank’s major product lines include commercial loans, commercial real estate loans, entertainment industry loans, small business (SBA 7a and 504) loans, SBA contract financing, export-import loans, asset based financing, as well as a variety of deposit products, and treasury and cash management services.

Pacific Mercantile Bank, which opened for business on March 1, 1999, with total assets exceeding $1 billion as of December 31, 2012, operates a total of seven financial centers in Southern California, four in Orange County in Newport Beach, Costa Mesa, La Habra and San Juan Capistrano, and one in Los Angeles County in Beverly Hills, one in San Diego County in La Jolla and one in the Inland Empire in San Bernardino County, in Ontario. In addition to the Bank's physical locations, it offers comprehensive business and individual banking services over its Internet Bank at  Pacific Mercantile Bank ranked #5 in SBA 504 Lending for the 1st Quarter 2014 in the SBA Santa Ana District Office .
CONTACT: Mark Morales
Vice President - SBA Division 
Pacific Mercantile Bank
An SBA Preferred Lender
9720 Wilshire Blvd.- Suite 100
Beverly Hills, CA  90212
Office:  (310) 860-3021
Mobile:  (310) 766-0399
eFax:    (866) 452-2168



Arugala, Radiccio and Watercress Salad  with Sun-dried Cranberries, Toasted Almonds and Goat Cheese

Entrée Choices

Poached Salmon served with a light Dill Sauce, Fresh Grilled Asparagus and Creamy mashed Potatoes

Pesto Chicken Florentine with Spinach and Creamy Pesto served over Penne Pasta

Vegetarian Tortellini with Spinach and Walnuts in Creamy Pesto Sauce

Dessert Fresh Berry Trifle served with Freshly Brewed Coffee, Tea & Iced Tea.

Self Parking & Valet Parking available:

Self Park:  No Charge with Validation at event

Valet Park:  $12.00 with Validation


Self Parking & Valet Parking available:

Self Park:  No Charge with Validation at event

Valet Park:  $12.00 with Validation


Click here to REGISTER NOW

Space is Limited so Register Early


Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.



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