Bringing Together the Best of Beauty

Success is More Than Skin Deep: Two Innovators Create Radical Skincare

  • 17 Jun 2014
  • 11:30 AM - 2:00 PM
  • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045


Registration is closed


Tuesday, June 17th, 2014
(Moved to Third Tuesday in June due to HBA NY)

Time: 11:30 AM - 2:00 PM

Location: Crowne Plaza Hotel LAX, 5985 West Century Blvd, Los Angeles, CA 90045

Success is More Than Skin Deep:

Two Innovators Create Radical Skincare


Liz & Rachel Edlich - Co-Founders of Radical Skincare & One World Live

As daughters of Dr. Richard F. Edlich, MD,.PHD, world renowned Professor of Plastic Surgery, Liz and Rachel began working in their father's lab before the age ten and later at the U of Virginia Burn Unit where they were exposed to the science behind skin rejuvenation and wound repair at extreme levels. After working in the skin care industry in LA for 15 years and having created over 100 products for celebrities and other clients, their skin care focus suddenly became very personal when the unthinkable happened. Rachel developed serious Rosacea after having her second child, developing red bumps and inflammation all over her face. She was taking 3 types of medication that the doctors said she would be on for life. Liz, having just turned 46, realized that gravity was taking a toll and noticed increasing wrinkles, loss of elasticity and skin that wasn’t snapping back to the way it used to. This created  the perfect storm and a call to action for both sisters. Gathering together their chemists and skincare scientists, they challenged them to create the most powerful anti-aging solution for Liz that could also be used on Rachel's sensitive skin. Without regard for ingredient costs and with no intention of selling this new elixir to the public, they identified the prime defect in most anti-aging formulas and corrected it, perfected it and then clinically tested it. A USDA lab compared their formulas containing Trylacel to numerous leading skincare brands and the potency results were unbeatable. What Liz & Rachel created in their lab had radically changed their skin condition and became a new skincare sensation.

RACHEL EDLICH – President/Co-Founder- Radical Skincare & One World Live

Rachel Edlich has been creating effective, results-driven, revenue-generating Direct Response Marketing programs for over 15 years, generating over 150 million dollars in sales. She is a strategic leader skilled in creating long-term business relationships, problem-solving and managing with a bottom-line focus to all channels of distribution. Focused on ROI, marketing, management and operations, Rachel oversees all of Radical Skincare’s media purchasing, merchandising selection, QVC management (marketing, management, product development), catalog production and sales, product development, product design/brand positioning, infomercial/commercial TV production, radio, front end acquisition channels, back-end/continuity program sales, prestige retail and mass retail distribution. Knowing the DRTV industry's need for quality product development know-how, effective continuity management, revenue enhancement and lucrative database marketing techniques, Rachel Edlich has taken a multi-dimensional approach to maximizing product and campaign revenues for Radical Skin Care with a strong focus on the customer experience by utilizing CRM and loyalty programs.

Throughout her life, Rachel has devoted her time and resources to important causes. Right out of college, she was the Director of the Virginia Beach Boys and Girls Club, teaching children how to take on challenges in life and celebrate themselves daily. Upon arriving in Los Angeles, she volunteered her time to coach the Pepperdine University Lacrosse team while also volunteering to coordinate a mission to Africa for Operation Smile.

LIZ EDLICH - Co-Founder Radical Skincare 

Liz Edlich brings an extensive career in financial management, capital sourcing, product development, production and market strategy to her position at Radical Skincare. Liz's relationships with top investment managers and funds led her to become Managing Director of Heritage Asset Management, taking the firm from $68 million to $500 million in assets under management during a three-year period before brokering the sale of Heritage Asset to a third party. As a private investment banker and strategic business consultant, she was involved in numerous public and private business transactions, and has spent the last 15 years in the Direct Marketing and Skincare business at her company One World Live, developing over 100 products for celebrities and influencers. While at One World, Edlich focused on corporate strategy while managing product and company acquisitions, celebrity relations, commercial production and closely collaborating on product development and packaging.

Liz Edlich’s career has been defined by a strong commitment to giving back. Throughout her life she has volunteered her time and resources to important causes; working with burn victims and developmentally disabled youths, to children with facial deformities with Operation Smile in LA and Africa. Whether seeing their father through Multiple Sclerosis Rehab or working with the American Heart Association, both Edlich sisters are dedicated to making a RADICAL difference in peoples' lives.


Come and hear how this amazing Sister duo took their company from two initial U.S. doors (Barney’s) to over 800 Prestige doors in 15 countries in less than 3 years. Their story will inspire and challenge others to create radical results, and nothing less. 


Early Registration:

  • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
  • Non-Members - $65.00 (USD)

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After which a $15 LATE REGISTRATION FEE will apply.



Chilled Gazpacho (Soup)  lightly garnished with Sour Crème

Entrée Choices:

Salad Nicoise with Poached Salmon
over Baby Field Greens served with diced Baby Potatoes, Haricot Verts and Roma Tomatoes with Lemon Basil Vinaigrette

Chicken Breast and Creamy Sauce Dijonaise served with Roasted Potatoes and Asparagus 

Vegetarian Pasta Primavera  Chef's Choice of Pasta with Grilled Seasonal Vegetables, Fresh Tomatoes, Garlic and Grated Parmesan Cheese in Herbed Olive Oil Dressing

Dessert - Key Lime Pie served with Freshly Brewed Coffee, Tea & Iced Tea.

Self Parking & Valet Parking available:

Self Park:  No Charge with Validation at event

Valet Park:  $12.00 with Validation



Click here to REGISTER NOW

Space is Limited so Register Early


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