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Report Reveals Gen Z is Leading the Self-Care Revolution
NEW YORK, April 22, 2024 -- 5WPR, one of the U.S.'s largest independently owned PR firms, reveals a 6% increase in consumer interest to splurge on beauty and personal care purchases in 2024 over the previous year. This marks the first time the category has entered the top five splurge categories in 5W's Consumer Culture Report history.
Among consumers aged 16 to 24, beauty and personal care rank in the top three splurge categories, with a majority expressing their interest in splurge (57%).
"We're noticing a growing emphasis on consumer interest in prioritizing self-care, particularly beauty and personal care. Leading this changing trend are Gen Z shoppers," said 5WPR Co-CEO Dara A. Busch. Despite being relatively new spenders, Gen Z is making a clear statement with their purchasing choices."
Looking back on 2023 spending, beauty, and personal care claimed the fifth spot among all categories in which consumers reported spending their disposable income (29%). For Gen Z shoppers, the category claimed the third spot where they spend most of their disposable income (41%), and looking ahead to 2024, the category also breaks the top three categories where they will continue to spend (32%).
"While splurging does not equate to consistent spending, we have observed a trend in which consumers seemingly underestimate how much they intend to spend on beauty and personal care when predicting for the year ahead," added Busch. This underscores the importance of consistent and targeted messaging for brands across the beauty industry. Integrating your brand into consumers' daily lives is a surefire way to build long-lasting consumer relationships that endure industry trends."
The research was conducted by Censuswide, an independent market research consultancy, using a nationally representative sample of 2,005 US consumers between November 28th and 30th, 2023. Censuswide is a member of the British Polling Council and abides by and employs members of the Market Research Society. All survey panelists are double-opted-in, in line with the MRS code of conduct and ESOMAR standards.
Don't Miss Out on a Golden Opportunity!
Don’t miss Beauty Convergence 2024, a two-day Exclusive Event in Los Angeles on August 10th and 11th, bridging brands and pro artists!
Take your beauty brand to the next level at this one-of-a-kind event where beauty brands connect face-to-face with the esteemed Film & TV Artists of The Make-up Artists and Hairstylists Guild (IATSE Local 706).
This event isn't just another trade show—it's a targeted opportunity to make lasting impressions and meaningful connections with the elite artists who shape the looks of Hollywood celebrities for film and television productions, music videos, commercials, and theatre performances.
Here's what you can expect from this exclusive event:
Quality Face-to-Face Time: Meet and network with industry-leading artists who can elevate your brand's visibility and credibility.
Brand Awareness: Showcase your brand offerings and make a lasting impression on influential professionals in the entertainment industry.
Product Seeding: Provide samples and products for the pros' kits, ensuring your brand is front and center during high-profile productions.
Promote Pro Discounts or Flash Sales: Drive sales and incentivize purchases by offering exclusive discounts to industry professionals.
Capture Social Media Content: Get noticed on social media platforms as artists share their experiences with your brand, amplifying your reach to their extensive networks.
Endless Opportunities: Engage with a group of artists whose influence extends far beyond this event, opening doors to exciting collaborations and partnerships.
Plus, a VIP Preview Party for beauty influencers and non-union celebrity makeup artists
Take advantage of this chance to connect with the best in the business and elevate your brand to new heights!
Click here to see more details and contact information.
Space is limited, so secure your spot today and be part of this game-changing event. Contact us now to reserve your place among industry giants!
CLIFTON, N.J., April 8, 2024-- By Kaycee's, a visionary woman-owned beauty brand at the forefront of innovation, proudly unveils its highly anticipated Keya skincare product line, signaling a new era of beauty excellence. With a steadfast commitment to quality, sustainability, and inclusivity, this revolutionary collection sets unprecedented standards in the skincare industry, empowering individuals to embrace their natural beauty with confidence and pride.
Crafted with meticulous attention to detail and backed by extensive research, Keya's new skincare range represents the culmination of years of dedication and passion. From formulation to packaging, every collection aspect reflects the brand's unwavering commitment to excellence and authenticity.
"We are thrilled to introduce Keya, our new skincare line, which embodies our core values of integrity, efficacy, and sustainability," said Ketki Yagnik, Founder and CEO of By Kaycee's. "At By Kaycee's, we believe skincare should be a transformative experience—a journey of self-care and self-discovery. Our new product line aims to redefine beauty standards and empower individuals to celebrate their unique essence."
The cornerstone of By Kaycee's skincare philosophy lies in harnessing the power of nature to deliver unparalleled results. Each product in the new Keya collection is meticulously formulated with a potent blend of natural ingredients, patented complexes, powerful peptides, and vitamins, all carefully selected for their efficacy and safety. From nourishing botanical extracts to innovative plant-based actives, every ingredient works harmoniously to replenish, rejuvenate, and restore the skin's natural balance.
What sets Keya apart is its uncompromising commitment to purity and transparency. All products undergo rigorous dermatological testing to ensure they meet the highest safety and efficacy standards. Much of the range is vegan, fragrance-free, sulfate-free, phthalate-free, paraben-free, or plant-based, earning the coveted EU Certified Skincare certification—a testament to the brand's unwavering dedication to quality and integrity.
To celebrate the launch of its groundbreaking Keya skincare collection, By Kaycee's invites beauty enthusiasts to embark on a transformative journey of self-discovery. Whether seeking to hydrate, illuminate, or rejuvenate skin, their diverse range of products offers consumers a solution for every skincare concern. From gentle cleansers to luxurious serums and moisturizers, each product is designed to nourish and pamper the skin, leaving it radiant, revitalized, and radiant.
"The Keya skincare line represents a new paradigm in beauty—a fusion of science, nature, and innovation," said Yagnik. "We are committed to empowering individuals to embrace their natural beauty and unlock their full potential. With our new Keya product line, we invite you to join us on this transformative journey towards a more radiant, confident you."
To explore the full range of Keya skincare products and experience the power of nature firsthand, visit www.bykaycees.com. By Kaycee's aims to redefine beauty and inspire a new generation of skincare enthusiasts to embrace their authentic selves with pride and joy.
About By Kaycee's
By Kaycee's is a trailblazing woman-owned beauty brand dedicated to providing high-quality skincare solutions inspired by nature. Founded by Ketki Yagnik, a visionary entrepreneur with a passion for skincare innovation, the brand is committed to promoting healthy, radiant skin through safe, effective, and environmentally conscious products. With a focus on inclusivity and sustainability, By Kaycee's continues to innovate and set new standards in the beauty landscape, empowering individuals to embrace their natural beauty confidently.
SPRINGDALE, Ark., March 26, 2024–Therapon Skin Health, the makers of the medical-grade skin care line Theraderm® Clinical Skin Care, is proud to announce that its Cleansing Wash has been named the 'Best Post-Procedure Cleanser' in the prestigious 14th Annual NewBeauty Awards. This recognition underscores Theraderm's commitment to providing innovative and effective skincare solutions catering to diverse skin types and needs.
Theraderm's Cleansing Wash is a gentle facial cleanser designed to thoroughly cleanse the skin of unwanted dirt, oil, and makeup without causing dryness or irritation. Its mild, soap-free formula leaves the skin feeling smooth, soft, and refreshed, making it suitable for all skin types. Additionally, its versatility extends beyond facial use, as it can be applied to the entire body, including the hair, making it a convenient daily essential for skincare routines.
NewBeauty is widely recognized as a premier authority in the beauty industry. Its annual awards celebrate products that stand out for their excellence and efficacy. These awards highlight the most trusted and innovative products that address consumers' beauty concerns.
"We are thrilled to receive the Best Post-Procedure Cleanser Award from NewBeauty," says James Beckman, MD, Theraderm Founder and CEO. "As a clinical, science-backed skincare line, we are committed to designing effective products that work for all skin types and can be used safely with other skincare products and treatments. This recognition underscores our ongoing commitment to providing high-quality skincare that delivers exceptional results. We thank NewBeauty for this honor and remain dedicated to meeting the diverse needs of our customers."
ABOUT THERADERM
Founded by revered plastic surgeon James Beckman, MD, Theraderm Clinical Skin Care emerged from a passion for improving skin health. Driven by a commitment to challenge the ordinary, Theraderm has been crafting innovative physician-driven solutions since 1977. Safe and effective for all skin types, the patented, clinically proven solutions work for younger and mature skin. Join us on the journey to transform your skin because, at Theraderm, we believe in redefining what's possible for your skin health and appearance.
SANTA MONICA, Calif., March 27, 2024 -- Beautycounter, the leader and pioneer of clean beauty — is proud to enter the fragrance category — setting a new standard for clean fragrance with the launch of Clean Eau De Parfum. Founded with the mission of getting safer products into the hands of everyone, Beautycounter, and its community have been working tirelessly for the last decade to influence legislation and update laws that remove harmful ingredients from beauty products and drive for greater transparency for consumers, including the secretive world of fragrances. The brand has recently influenced the passage of 16 state and federal clean beauty laws.
Beautycounter is focused on closing what is known as the "fragrance loophole," a legal provision dating back in the 1970s, allows companies to legally hide dozens to hundreds of ingredients used to make a scent under generic listings, such as "fragrance" or "parfum." Simultaneously, peer- reviewed research continues to show the presence of potentially harmful ingredients in traditional fragrance/parfums including known allergens, endocrine disruptors, carcinogens, skin irritants, and ingredients toxic to the reproductive system. The current industry practice prevents consumers from being informed about what they're putting on their bodies. Beautycounter's new collection of five clean fragrances features ingredient transparency, showcasing long ingredient lists for consumers to review.
"Whenever asked for advice on navigating the personal care market, I have always recommended that people shop fragrance-free. Many of the most offensive chemicals are found in fragrance." Gregg Renfrew, Founder & CEO of Beautycounter, stated. "I think it is our right and responsibility to give people safer solutions they are confident wearing. I am proud to announce that Beautycounter is launching a collection of beautiful scents that are screened for safety. I am energized to continue to build on our history of disruption to create a higher industry standard and, most importantly, protect the health and safety of more people."
Beautycounter is excited to celebrate this important milestone but recognizes that much work still needs to be done. In May of this year, Beautycounter will mobilize their community and travel to Washington D.C. to lobby Congress to close the fragrance loophole and support the larger Safer Beauty Bill package, which addresses critical gaps in the newly enacted MoCRA. The Safer Beauty Bill package, introduced by Rep. Jan Schakowksy (IL), is a suite of four bills that address issues Beautycounter has been vocal about the need for more supply chain transparency, banning the most harmful ingredients—like PFAS— and explicit protections for overexposed communities including women of color.
Beautycounter Clean Eau De Parfum has five fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin, and Pacific Dreams. The collection will be available for purchase through Beautycounter.com, in Beautycounter brick-and-mortar stores, and through its community of independent Advocates.
About Beautycounter
Founded by Gregg Renfrew in 2011 and launched in 2013, Beautycounter is the leader in cleaner skincare and cosmetics, whose mission is to get safer products into the hands of everyone. A Certified B Corporation, the Santa Monica, CA-based brand leads the way for improved transparency and accountability in the beauty industry, including advocacy efforts to update state and federal cosmetics regulations that have remained unchanged since 1938. Beautycounter is an omnichannel brand available today through its community of Independent Brand Advocates, ULTA, e-commerce, and physically owned retail stores.
Beautycounter offers more than 100 products that have earned numerous awards, including Fast Company's Most Innovative, Allure's Best of Beauty, Glamour's Beauty Awards, Refinery29's Innovators List, WWD's 2019 Best-Performing Beauty Company, and CNBC's Disruptor 50. For more information, visit www.beautycounter.com and follow on Instagram @Beautycounter.
LARGO, FL -- CACAYE Fermented BeautyTM, pioneers of fermented beauty and champions of the #CACAYELife movement, proudly unveils three innovative additions to its skincare collection, enhancing everyone's skincare ritual with the entire CACAYE range. These groundbreaking masks and gentle cleansers epitomize the brand's dedication to proven, potent, and pure skincare inspired by ancient beauty rituals, elevating beauty routines to unprecedented levels of excellence.
Discover CACAYE's Revolutionary Skincare Additions
Meticulously crafted to deliver unparalleled results with clean, vegan formulas that are gluten-free and cruelty-free with no parabens, phthalates, petrochemicals, synthetic dyes, and fragrances.
CACAYE GOLDEN CACAY FERMENTED FIRMING MASK: Indulge in luxury with this mask crafted from sustainably sourced golden Cacay oil imparts a luxurious glow to the skin while effectively addressing all major signs of aging and is suitable for all skin types. Enriched with a proprietary FERMH2OTM blend, consisting of fermented Korean Ginseng and Forest Lamb Mushroom, and a proprietary FermSkin SerumTM complex, infused with Marin Polysaccharide, Acetyl Octapeptide-3 and Hyaluronic Acid, both of which calm, soothe, cool, firm, tighten, hydrate, restore elasticity, and provide antioxidant protection against environmental stressors.
CACAYE GINSENG + CACAY FERMENTED COCOON MASK: Immerse in an overnight cushion-textured mask, suitable for all skin types, designed to envelop the skin with hydration and shield it from the detrimental effects of blue light, including dullness and dehydration. Enriched with Cacay, Rose, and Jasmine oils, it effectively firms and smooths lines, wrinkles, and other signs of aging. Enhanced with CACAYE's proprietary FERMH2OTM blend, it calms, soothes, and cools, while providing antioxidant protection against environmental stressors, resulting in firmer, brighter, deeply hydrated skin. Infused with Hyaluronic Acid, it delivers intense moisture to the skin.
CACAYE SUPERFRUIT + CACAY-FERMENTED CLEANSING LOTION:Elevate the morning and evening rituals with this gentle yet refreshing cleansing lotion suitable for all skin types. It is powered by Cacay oil, renowned for addressing all major signs of aging, and a proprietary blend of fermented Lavender, Olive, Camellia Seed, and Sunflower Seed oils to effectively hydrate and remove impurities and make for a healthy glow. It is enriched with Niacinamide to clarify the skin and aloe vera to protect against environmental aggressors.
These new, clean formula treatments and cleanser innovations easily become part of everyone's skincare routine alongside CACAYE's full range of skincare products:
"CACAYE invites everyone to embark on a transformative journey as we introduce three groundbreaking additions, showcasing our unwavering commitment to skincare excellence," says Karl Obrecht, Evoq Brand Lab's CEO. "Join us in redefining beauty standards and embracing the #CACAYELife movement as we continue to pioneer proven, potent, and pure skincare solutions for radiant, timeless beauty."
At CACAYE's Heart: Three Fundamental Elements
Experience Luxurious Skincare with CACAYE
Discover the transformative power of CACAYE Fermented BeautyTM and immerse in clean formulations redefining beauty standards. Enjoy CACAYE's exclusive offer: 20% discount on all products with recurring subscription plans, coupled with complimentary shipping and free samples with every order, available at www.cacaye.com.
Join the vibrant #CACAYELife movement and become part of a thriving community committed to radiant beauty. Connect with CACAYE on Instagram & Facebook @cacayelife and make 2024 the year of radiant beauty.
ABOUT CACAYE
Developed by Evoq Brand Lab, a collective of beauty industry experts committed to pioneering technology and formulation, CACAYE is the flagship product, drawing inspiration from nature's most powerful ingredients. Through innovative fermentation, CACAYE harmoniously combines botanical extracts, nutrient-rich CaCay oil, and exclusive complexes, inviting everyone to indulge in the luxury of effortlessly beautiful skin. Rooted in proven skincare practices and a deep respect for the world's botanical richness, CACAYE encapsulates a commitment to holistic beauty.
As a clean skincare brand, CACAYE sets new standards with formulas meticulously crafted in-house, dermatologically tested, and beloved by consumers. CACAYE's products are free from harmful chemicals, cruelty-free, gluten-free, and vegan. CACAYE prioritizes sustainability by ethically sourcing premium Cacay oil from Colombian farmers and using recyclable packaging. Proudly USA-made, CACAYE's locally developed and manufactured products ensure quality control and community support.
Explore the #CACAYELife at www.cacaye.com.
LARGO, Fla. -- Onoxa, a trailblazer in white-label beauty solutions, is once again revolutionizing the industry with the debut of three groundbreaking skincare products. These new additions to Onoxa's esteemed lineup not only simplify the journey for individuals venturing into the beauty market but also redefine the standards of excellence within the industry.
Onoxa's dedication to innovation and quality shines through in each of these exceptional skincare products, providing aspiring beauty entrepreneurs with unparalleled opportunities to thrive in the competitive market landscape. These new offerings are available as individual samples. Also, the Sensitive Skin Cleaner is included as an option in the Onoxa Original 8 Piece Sample Kit. While the Premium Glycolic Cleanser and Premium 10% Niacinamide + 1% Zinc Serum are included in the Onoxa Premium Sample Kit.
"Launching these groundbreaking skincare products marks a pivotal moment for Onoxa, underscoring our unwavering dedication to revolutionizing the beauty industry," says Mary Shively, Vice President, Business Development, World Product Solutions, creators of Onoxa and Evora Worldwide. "We're thrilled to empower individuals with the tools they need to bring their unique beauty visions to life. With our seamless processes and unparalleled support, Onoxa and Evora Worldwide ensure that starting or expanding a beauty brand is as effortless as it is transformative."
Unlock The Path to Success with Onoxa
Effortless Beauty Branding with Onoxa
Embark on a seamless journey to build or expand a beauty brand with Onoxa. Start with a low-cost sample kit featuring full-size, high-quality products and premium packaging options. Test the products, then begin the launch process of one's own skincare brand by collaborating with Onoxa's expert designers for complimentary label creation. Rapid brand creation with low minimum orders, free label design, and printing, along with a 14-business-day turnaround time.
Backed by an in-house US-based Research & Development Lab and Quality Assurance Lab, Onoxa offers proven, clean formulas crafted by seasoned chemists in its US-based manufacturing facility in Largo, FL. Benefit from UL Certified, ISO 22716:2007 Certified, and cGMP Certified manufacturing, ensuring the highest standards of quality and safety. Trust in the unwavering commitment to excellence, transparency, and USA-based manufacturing from Onoxa for unparalleled beauty solutions.
Join Onoxa in Transforming Beauty Brands Today
Embark on a journey of innovation and success. As pioneers in the industry, Onoxa is dedicated to empowering individuals to realize their beauty vision with confidence and ease.
Discover the endless possibilities and kickstart one's beauty journey today with Onoxa. Explore Onoxa's range of premium products, seamless processes, and unparalleled support designed to make one's brand stand out in the competitive market. Whether one is just starting out or looking to expand, Onoxa is here to help every step of the way. Learn more at www.onoxa.com and connect with Onoxa socially at @onoxa_com.
ABOUT ONOXA AND EVORA WORLDWIDE
Onoxa and Evora Worldwide, leading forces in the beauty industry, redefine success through innovation and expertise. Onoxa, a trailblazer in white-label beauty products, empowers entrepreneurs with a streamlined process to effortlessly launch or expand personalized beauty lines. Evora Worldwide, its sister brand, specializes in crafting custom beauty solutions, collaborating with over 200 thriving brands to design bespoke formulations. Discover more at www.onoxa.com and www.evoraww.com.
Join Us for a Day of Wellness
Mark your calendars and join us for this harmonious blend of sound, scent, and wellness at the 10th Annual SoCal Wellness Summit. It’s an opportunity to connect with like-minded individuals, learn from wellness experts, and experience the rejuvenating power of sound and scent.
10th Annual Socal Wellness Summit
March 10th from 9:30 am to 3:30 pm
Annenberg Community Beach House
We are thrilled to extend a special invitation for the upcoming 10thAnnual Socal Wellness Summit, an event dedicated to nurturing mind, body and spirit. This year our BIW Members – Four Truffles and EarthBaby are joining forces to present an unforgettable Sound Bath experience, led by Kelly Merryman Turner (@ascendwithkelly), designed to transport you to a state of deep relaxation and harmony.
Sound Bath Experience
Immerse yourself in the transformative power of sound as Kelly Merryman Turner guides us through a sound bath journey that promises to soothe the soul and awaken the senses. As a special touch, we are enhancing this unique experience with the Four Truffles functional wellness oils, a specially curated selection of products that complement the healing frequencies of the sound bath, amplifying its benefits.
A Soothing Companion for Mom and Baby
In addition to the serene ambiance created by the sound bath, EarthBaby will introduce its acclaimed Aromatherapy Calming Mist. Formulated to provide comfort and tranquility for both mom and baby, this mist is a testament to the soothing power of natural aromatherapy, making it a perfect addition to any wellness routine.
Learn More About the Benefits
To further explore the benefits of Sound baths and how aromatherapy can enhance well-being, we invite you to read our latest blog articles:
Four Truffles: Dive into “The Benefits of Sound Baths for Stress Reduction and Well-Being”
EarthBaby: Discover “The Soothing Effect of Aromatherapy Calming Mist for Mom and Baby”
SAN FRANCISCO, March 8, 2024 -- For the second year running, Perricone MD is proud to back Dress for Success, a leading global nonprofit that empowers women in the workforce, during their annual Your Hour, Her Power Campaign for International Women's Day and Women's History Month. This initiative aims to support Dress for Success in its ongoing mission of advancing women worldwide in their careers.
Your Hour, Her Power is based on the belief that providing women with opportunities can profoundly enhance their lives. By donating the equivalent of one hour of pay, individuals can assist women in accessing Dress for Success' programs, services, and tools.
Perricone MD has a history of supporting women across various industries, as seen in their past partnerships with Girls Who Code. By continuing to endorse Dress for Success' efforts, Perricone MD reaffirms its commitment to aiding women in entering and progressing in the workforce while emphasizing the importance of looking and feeling confident, a core value of the Perricone MD skincare brand.
By participating in this global campaign, Perricone MD and other participants help thousands of unemployed and underemployed women worldwide to achieve economic independence. These women receive support networks, developmental tools, and professional attire to excel in their careers and personal lives.
Jennifer Trovel, Chief Marketing Officer at Perricone MD, expressed the company's pride in supporting the Your Hour, Her Power campaign for the second consecutive year. With nearly two decades of experience in the beauty industry and the workforce, Trovel understands firsthand the importance of Dress for Success' mission and the necessity of support networks and developmental tools for success in professional environments.
For more information about Dress for Success and to donate to the Your Hour, Her Power campaign, visit yourhourherpower.org.
About Perricone MD
Perricone MD has been a holistic, three-tier skincare and wellness system for more than two decades. It comprises diet, essential dietary supplements, and potent topical skincare solutions backed by powerful ingredients, cutting-edge research, and extensive clinical and consumer studies.
Perricone MD was created by Dr. Nicholas Perricone, the world-renowned author of The Wrinkle Cure, a New York Times best seller. Dr. Perricone's seminal work challenged the prevailing norms of the skincare industry with its visionary approach to aging and introduction to the advantages of a healthy lifestyle.
Perricone MD is driven by the pursuit of fearless innovation and a stubbornly uncompromising spirit of excellence. Good enough has never been good enough—a belief driving our commitment to deliver targeted results consistently. We continuously seek the truth in unlocking the powerful science behind healthy-looking skin, from the inside out and outside in.
About Dress for Success
Dress for Success is the leading global nonprofit employment resource for unemployed and underemployed women. The organization has inspired over 1.3 million women to pursue economic self-independence in almost 140 affiliates across 22 countries.
Dress for Success builds confidence and determination from the inside out.
NEW YORK, March 6, 2024 -- Defiance Beauty by Nechami - a Specialty Aesthetics company dedicated to developing and marketing innovative, clinically-tested, toxin-free, organically sourced skincare products, announced the introduction of a brand-new line of color cosmetics that cater to women of all ages, races, and ethnicities. Nechami was driven by her desire to empower, uplift, and celebrate women's individuality, thus redefining conventional beauty standards.
"We are one of the first companies to recognize the significant gap in the beauty industry - that women come in many colors and make it our mission to bridge that divide,” said Nechami Tenenbaum, CEO and Visionary at Defiance Beauty. "Our breakthrough science, skincare innovation, and talented team of employees at Defiance Beauty sets us apart from all competitors, establishing ourselves as a leader in an industry that has long overlooked the unique needs of women. We recognize that beauty that comes in every shade and form."
Each product is thoughtfully formulated to target the unique concerns faced by women every day. Our transformative formulas extend their benefits to all skin types, addressing issues like dehydration, pigmentation, and signs of aging. The revolutionary power of Defiance Beauty transcends boundaries, delivering remarkable results for all skin types. To that end, we have created a range of shades that flatter all skin tones.
At the core of Defiance Beauty is a proprietary formulation with three hero ingredients: Argan Oil, Hyaluronic Acid, and Collagen Peptides. Along with the Argan Oil, we infuse Avocado Oil, Shea Butter, and Vitamin E, which provide a long-lasting, high-gloss, color-rich shine while moisturizing the lips.
Defiance Beauty has launched a new website and massive social media campaign to amplify the message of inclusivity. The new website not only showcases products but tells stories of empowerment, resilience, and women's journeys, embracing their unique beauty.
Nechami added, "We proudly support the nonprofit organization, "Find Your Fabulosity," which stands as a beacon of hope and support for abused and distressed women, empowering them to reclaim their strength and dignity."
Additional information can be found at Defiancebeauty.com
Beauty Industry West (BIW) is a nonprofit trade organization focused on bringing together today's innovators, entrepreneurs, experts and future industry leaders.
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