SANTA MONICA, Calif., March 27, 2024  -- Beautycounter, the leader and pioneer of clean beauty — is proud to enter the fragrance category — setting a new standard for clean fragrance with the launch of Clean Eau De Parfum. Founded with the mission of getting safer products into the hands of everyone, Beautycounter, and its community have been working tirelessly for the last decade to influence legislation and update laws that remove harmful ingredients from beauty products and drive for greater transparency for consumers, including the secretive world of fragrances. The brand has recently influenced the passage of 16 state and federal clean beauty laws.

Beautycounter is focused on closing what is known as the "fragrance loophole," a legal provision dating back in the 1970s, allows companies to legally hide dozens to hundreds of ingredients used to make a scent under generic listings, such as "fragrance" or "parfum." Simultaneously, peer- reviewed research continues to show the presence of potentially harmful ingredients in traditional fragrance/parfums including known allergens, endocrine disruptors, carcinogens, skin irritants, and ingredients toxic to the reproductive system. The current industry practice prevents consumers from being informed about what they're putting on their bodies. Beautycounter's new collection of five clean fragrances features ingredient transparency, showcasing long ingredient lists for consumers to review.

Using Beautycounter's unique approach to formulation—which extends far beyond simply banning a few ingredients deemed "bad" by retailers—Beautycounter formulated the collection with:

• Unparalleled safety screening, leveraging their world-class team of safety scientists, who review each ingredient across 23 health and environmental endpoints, an uncommon practice in the industry.
• Complete ingredient transparency, showcasing long ingredient lists to help guide consumer decisions.
• Third-party validation: all five scents are EWG VERIFIED®, Leaping Bunny certified, and tested to be safe for sensitive skin.

"Whenever asked for advice on navigating the personal care market, I have always recommended that people shop fragrance-free. Many of the most offensive chemicals are found in fragrance." Gregg Renfrew, Founder & CEO of Beautycounter, stated. "I think it is our right and responsibility to give people safer solutions they are confident wearing. I am proud to announce that Beautycounter is launching a collection of beautiful scents that are screened for safety. I am energized to continue to build on our history of disruption to create a higher industry standard and, most importantly, protect the health and safety of more people."

Beautycounter is excited to celebrate this important milestone but recognizes that much work still needs to be done. In May of this year, Beautycounter will mobilize their community and travel to Washington D.C. to lobby Congress to close the fragrance loophole and support the larger Safer Beauty Bill package, which addresses critical gaps in the newly enacted MoCRA. The Safer Beauty Bill package, introduced by Rep. Jan Schakowksy (IL), is a suite of four bills that address issues Beautycounter has been vocal about the need for more supply chain transparency, banning the most harmful ingredients—like PFAS— and explicit protections for overexposed communities including women of color.

Beautycounter Clean Eau De Parfum has five fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin, and Pacific Dreams. The collection will be available for purchase through Beautycounter.com, in Beautycounter brick-and-mortar stores, and through its community of independent Advocates.

About Beautycounter

Founded by Gregg Renfrew in 2011 and launched in 2013, Beautycounter is the leader in cleaner skincare and cosmetics, whose mission is to get safer products into the hands of everyone. A Certified B Corporation, the Santa Monica, CA-based brand leads the way for improved transparency and accountability in the beauty industry, including advocacy efforts to update state and federal cosmetics regulations that have remained unchanged since 1938. Beautycounter is an omnichannel brand available today through its community of Independent Brand Advocates, ULTA, e-commerce, and physically owned retail stores.

Beautycounter offers more than 100 products that have earned numerous awards, including Fast Company's Most Innovative, Allure's Best of Beauty, Glamour's Beauty Awards, Refinery29's Innovators List, WWD's 2019 Best-Performing Beauty Company, and CNBC's Disruptor 50. For more information, visit www.beautycounter.com and follow on Instagram @Beautycounter.

LARGO, FL -- CACAYE Fermented BeautyTM, pioneers of fermented beauty and champions of the #CACAYELife movement, proudly unveils three innovative additions to its skincare collection, enhancing everyone's skincare ritual with the entire CACAYE range. These groundbreaking masks and gentle cleansers epitomize the brand's dedication to proven, potent, and pure skincare inspired by ancient beauty rituals, elevating beauty routines to unprecedented levels of excellence.

Discover CACAYE's Revolutionary Skincare Additions

Meticulously crafted to deliver unparalleled results with clean, vegan formulas that are gluten-free and cruelty-free with no parabens, phthalates, petrochemicals, synthetic dyes, and fragrances.

CACAYE GOLDEN CACAY FERMENTED FIRMING MASK: Indulge in luxury with this mask crafted from sustainably sourced golden Cacay oil imparts a luxurious glow to the skin while effectively addressing all major signs of aging and is suitable for all skin types. Enriched with a proprietary FERMH2OTM blend, consisting of fermented Korean Ginseng and Forest Lamb Mushroom, and a proprietary FermSkin SerumTM complex, infused with Marin Polysaccharide, Acetyl Octapeptide-3 and Hyaluronic Acid, both of which calm, soothe, cool, firm, tighten, hydrate, restore elasticity, and provide antioxidant protection against environmental stressors.

CACAYE GINSENG + CACAY FERMENTED COCOON MASK: Immerse in an overnight cushion-textured mask, suitable for all skin types, designed to envelop the skin with hydration and shield it from the detrimental effects of blue light, including dullness and dehydration. Enriched with Cacay, Rose, and Jasmine oils, it effectively firms and smooths lines, wrinkles, and other signs of aging. Enhanced with CACAYE's proprietary FERMH2OTM blend, it calms, soothes, and cools, while providing antioxidant protection against environmental stressors, resulting in firmer, brighter, deeply hydrated skin. Infused with Hyaluronic Acid, it delivers intense moisture to the skin.

CACAYE SUPERFRUIT + CACAY-FERMENTED CLEANSING LOTION:Elevate the morning and evening rituals with this gentle yet refreshing cleansing lotion suitable for all skin types. It is powered by Cacay oil, renowned for addressing all major signs of aging, and a proprietary blend of fermented Lavender, Olive, Camellia Seed, and Sunflower Seed oils to effectively hydrate and remove impurities and make for a healthy glow. It is enriched with Niacinamide to clarify the skin and aloe vera to protect against environmental aggressors.

These new, clean formula treatments and cleanser innovations easily become part of everyone's skincare routine alongside CACAYE's full range of skincare products:

• CACAY + VITAMIN C FERMENTED CLEANSING OIL
  
• CACAY + VITAMIN C FERMENTED BRIGHTENING OIL
  
• GREEN TEA SEED + CACAY FERMENTED TONING MIST
  
• SUPERFRUIT FERMENTED RENEWAL CREAM
  
• TRIPLE RETINOID + SUPERFRUIT FERMENTED EYE CREAM
  
• TRIPLE RETINOID + SUPERFRUIT FERMENTED RESURFACING SERUM
  

"CACAYE invites everyone to embark on a transformative journey as we introduce three groundbreaking additions, showcasing our unwavering commitment to skincare excellence," says Karl Obrecht, Evoq Brand Lab's CEO. "Join us in redefining beauty standards and embracing the #CACAYELife movement as we continue to pioneer proven, potent, and pure skincare solutions for radiant, timeless beauty."

At CACAYE's Heart: Three Fundamental Elements

• Fermented Botanicals: Employing a modern cutting-edge process that breaks down natural botanicals into smaller molecules for maximum potency, enabling quicker, deeper absorption.
  
• CaCay Oil: A skincare cure-all enriched with essential fatty acids and vitamins, effectively addressing all major signs of aging.
  
• Trademarked Complexes: Meticulously developed through unwavering innovation, ensuring radiant, glowing skin fortified against the harsh environment.
  

Experience Luxurious Skincare with CACAYE

Discover the transformative power of CACAYE Fermented BeautyTM and immerse in clean formulations redefining beauty standards. Enjoy CACAYE's exclusive offer: 20% discount on all products with recurring subscription plans, coupled with complimentary shipping and free samples with every order, available at www.cacaye.com.

Join the vibrant #CACAYELife movement and become part of a thriving community committed to radiant beauty. Connect with CACAYE on Instagram & Facebook @cacayelife and make 2024 the year of radiant beauty.

ABOUT CACAYE

Developed by Evoq Brand Lab, a collective of beauty industry experts committed to pioneering technology and formulation, CACAYE is the flagship product, drawing inspiration from nature's most powerful ingredients. Through innovative fermentation, CACAYE harmoniously combines botanical extracts, nutrient-rich CaCay oil, and exclusive complexes, inviting everyone to indulge in the luxury of effortlessly beautiful skin. Rooted in proven skincare practices and a deep respect for the world's botanical richness, CACAYE encapsulates a commitment to holistic beauty.

As a clean skincare brand, CACAYE sets new standards with formulas meticulously crafted in-house, dermatologically tested, and beloved by consumers. CACAYE's products are free from harmful chemicals, cruelty-free, gluten-free, and vegan. CACAYE prioritizes sustainability by ethically sourcing premium Cacay oil from Colombian farmers and using recyclable packaging. Proudly USA-made, CACAYE's locally developed and manufactured products ensure quality control and community support.

Explore the #CACAYELife at www.cacaye.com.

LARGO, Fla. -- Onoxa, a trailblazer in white-label beauty solutions, is once again revolutionizing the industry with the debut of three groundbreaking skincare products. These new additions to Onoxa's esteemed lineup not only simplify the journey for individuals venturing into the beauty market but also redefine the standards of excellence within the industry.

• Premium Glycolic Cleanser - A meticulously crafted formula enriched with Glycolic Acid, Vitamin E, and Glycerin. Glycolic Acid gently exfoliates, targeting aged skin, dark spots, and uneven texture. Vitamin E moisturizes while preventing fine lines, and Glycerin hydrates and fortifies the skin barrier. Achieve revitalized, radiant skin with every use and suitable for all skin types.
  
• Premium 10% Niacinamide + 1% Zinc Serum – Suitable for all skin types, this advanced formulation is engineered to illuminate the skin and fortify its natural barrier. With 10% Niacinamide to calm the skin and increase hydration, 1% Zinc PCA for antioxidant protection, and Tamarind to slow the aging process. Achieve smoother, more radiant skin with every application.
  
• Sensitive Skin Cleanser - A gentle yet effective formula specially crafted for sensitive skin types. Infused with hydrating Glycerin to improve skin barrier function and protect against irritants and enriched with Coconut derivatives known for their excellent cleansing properties. This cleanser effortlessly removes excess oils, makeup, and impurities, leaving the skin feeling soft, supple, and refreshed after each use.
  

Onoxa's dedication to innovation and quality shines through in each of these exceptional skincare products, providing aspiring beauty entrepreneurs with unparalleled opportunities to thrive in the competitive market landscape. These new offerings are available as individual samples. Also, the Sensitive Skin Cleaner is included as an option in the Onoxa Original 8 Piece Sample Kit. While the Premium Glycolic Cleanser and Premium 10% Niacinamide + 1% Zinc Serum are included in the Onoxa Premium Sample Kit.

"Launching these groundbreaking skincare products marks a pivotal moment for Onoxa, underscoring our unwavering dedication to revolutionizing the beauty industry," says Mary Shively, Vice President, Business Development, World Product Solutions, creators of Onoxa and Evora Worldwide. "We're thrilled to empower individuals with the tools they need to bring their unique beauty visions to life. With our seamless processes and unparalleled support, Onoxa and Evora Worldwide ensure that starting or expanding a beauty brand is as effortless as it is transformative."

Unlock The Path to Success with Onoxa

• Beauty Influencers: Increase engagement among followers with one's own skincare brand, unlocking additional revenue streams.
  
• Licensed Aestheticians: Elevate income by crafting and selling a skincare line tailored for clients.
  
• Salons and Spas: Expand offerings seamlessly, eliminating the burden of excessive overhead costs. Dermatologists: Enhance one's brand with seamlessly integrated new products, elevating an existing line.
• Existing Brands Seeking Expansion: Expand one's product range with Onoxa's trademarked ingredients targeting consumer needs.
  

Effortless Beauty Branding with Onoxa

Embark on a seamless journey to build or expand a beauty brand with Onoxa. Start with a low-cost sample kit featuring full-size, high-quality products and premium packaging options. Test the products, then begin the launch process of one's own skincare brand by collaborating with Onoxa's expert designers for complimentary label creation. Rapid brand creation with low minimum orders, free label design, and printing, along with a 14-business-day turnaround time.

Backed by an in-house US-based Research & Development Lab and Quality Assurance Lab, Onoxa offers proven, clean formulas crafted by seasoned chemists in its US-based manufacturing facility in Largo, FL. Benefit from UL Certified, ISO 22716:2007 Certified, and cGMP Certified manufacturing, ensuring the highest standards of quality and safety. Trust in the unwavering commitment to excellence, transparency, and USA-based manufacturing from Onoxa for unparalleled beauty solutions.

Join Onoxa in Transforming Beauty Brands Today

Embark on a journey of innovation and success. As pioneers in the industry, Onoxa is dedicated to empowering individuals to realize their beauty vision with confidence and ease.

Discover the endless possibilities and kickstart one's beauty journey today with Onoxa. Explore Onoxa's range of premium products, seamless processes, and unparalleled support designed to make one's brand stand out in the competitive market. Whether one is just starting out or looking to expand, Onoxa is here to help every step of the way. Learn more at www.onoxa.com and connect with Onoxa socially at @onoxa_com.

ABOUT ONOXA AND EVORA WORLDWIDE

Onoxa and Evora Worldwide, leading forces in the beauty industry, redefine success through innovation and expertise. Onoxa, a trailblazer in white-label beauty products, empowers entrepreneurs with a streamlined process to effortlessly launch or expand personalized beauty lines. Evora Worldwide, its sister brand, specializes in crafting custom beauty solutions, collaborating with over 200 thriving brands to design bespoke formulations. Discover more at www.onoxa.com and www.evoraww.com.

Join Us for a Day of Wellness

Mark your calendars and join us for this harmonious blend of sound, scent, and wellness at the 10^th Annual SoCal Wellness Summit.  It’s an opportunity to connect with like-minded individuals, learn from wellness experts, and experience the rejuvenating power of sound and scent.

10^th Annual Socal Wellness Summit

March 10^th from 9:30 am to 3:30 pm

Annenberg Community Beach House

We are thrilled to extend a special invitation for the upcoming 10^thAnnual Socal Wellness Summit, an event dedicated to nurturing mind, body and spirit.  This year our BIW Members – Four Truffles and EarthBaby are joining forces to present an unforgettable Sound Bath experience, led by Kelly Merryman Turner (@ascendwithkelly), designed to transport you to a state of deep relaxation and harmony.

Sound Bath Experience

Immerse yourself in the transformative power of sound as Kelly Merryman Turner guides us through a sound bath journey that promises to soothe the soul and awaken the senses.  As a special touch, we are enhancing this unique experience with the Four Truffles functional wellness oils, a specially curated selection of products that complement the healing frequencies of the sound bath, amplifying its benefits.

A Soothing Companion for Mom and Baby

In addition to the serene ambiance created by the sound bath, EarthBaby will introduce its acclaimed Aromatherapy Calming Mist.  Formulated to provide comfort and tranquility for both mom and baby, this mist is a testament to the soothing power of natural aromatherapy, making it a perfect addition to any wellness routine.

Learn More About the Benefits

To further explore the benefits of Sound baths and how aromatherapy can enhance well-being, we invite you to read our latest blog articles:

Four Truffles:  Dive into “The Benefits of Sound Baths for Stress Reduction and Well-Being”

EarthBaby:  Discover “The Soothing Effect of Aromatherapy Calming Mist for Mom and Baby”

SAN FRANCISCO, March 8, 2024 -- For the second year running, Perricone MD is proud to back Dress for Success, a leading global nonprofit that empowers women in the workforce, during their annual Your Hour, Her Power Campaign for International Women's Day and Women's History Month. This initiative aims to support Dress for Success in its ongoing mission of advancing women worldwide in their careers.

Your Hour, Her Power is based on the belief that providing women with opportunities can profoundly enhance their lives. By donating the equivalent of one hour of pay, individuals can assist women in accessing Dress for Success' programs, services, and tools.

Perricone MD has a history of supporting women across various industries, as seen in their past partnerships with Girls Who Code. By continuing to endorse Dress for Success' efforts, Perricone MD reaffirms its commitment to aiding women in entering and progressing in the workforce while emphasizing the importance of looking and feeling confident, a core value of the Perricone MD skincare brand.

By participating in this global campaign, Perricone MD and other participants help thousands of unemployed and underemployed women worldwide to achieve economic independence. These women receive support networks, developmental tools, and professional attire to excel in their careers and personal lives.

Jennifer Trovel, Chief Marketing Officer at Perricone MD, expressed the company's pride in supporting the Your Hour, Her Power campaign for the second consecutive year. With nearly two decades of experience in the beauty industry and the workforce, Trovel understands firsthand the importance of Dress for Success' mission and the necessity of support networks and developmental tools for success in professional environments.

For more information about Dress for Success and to donate to the Your Hour, Her Power campaign, visit yourhourherpower.org.

About Perricone MD 

Perricone MD has been a holistic, three-tier skincare and wellness system for more than two decades. It comprises diet, essential dietary supplements, and potent topical skincare solutions backed by powerful ingredients, cutting-edge research, and extensive clinical and consumer studies. 

Perricone MD was created by Dr. Nicholas Perricone, the world-renowned author of The Wrinkle Cure, a New York Times best seller. Dr. Perricone's seminal work challenged the prevailing norms of the skincare industry with its visionary approach to aging and introduction to the advantages of a healthy lifestyle. 

Perricone MD is driven by the pursuit of fearless innovation and a stubbornly uncompromising spirit of excellence. Good enough has never been good enough—a belief driving our commitment to deliver targeted results consistently. We continuously seek the truth in unlocking the powerful science behind healthy-looking skin, from the inside out and outside in. 

About Dress for Success 

Dress for Success is the leading global nonprofit employment resource for unemployed and underemployed women. The organization has inspired over 1.3 million women to pursue economic self-independence in almost 140 affiliates across 22 countries. 

Dress for Success builds confidence and determination from the inside out. 

NEW YORK, March 6, 2024 -- Defiance Beauty by Nechami - a Specialty Aesthetics company dedicated to developing and marketing innovative, clinically-tested, toxin-free, organically sourced skincare products, announced the introduction of a brand-new line of color cosmetics that cater to women of all ages, races, and ethnicities. Nechami was driven by her desire to empower, uplift, and celebrate women's individuality, thus redefining conventional beauty standards. 

"We are one of the first companies to recognize the significant gap in the beauty industry - that women come in many colors and make it our mission to bridge that divide,” said Nechami Tenenbaum, CEO and Visionary at Defiance Beauty. "Our breakthrough science, skincare innovation, and talented team of employees at Defiance Beauty sets us apart from all competitors, establishing ourselves as a leader in an industry that has long overlooked the unique needs of women. We recognize that beauty that comes in every shade and form." 

Each product is thoughtfully formulated to target the unique concerns faced by women every day. Our transformative formulas extend their benefits to all skin types, addressing issues like dehydration, pigmentation, and signs of aging. The revolutionary power of Defiance Beauty transcends boundaries, delivering remarkable results for all skin types. To that end, we have created a range of shades that flatter all skin tones. 

At the core of Defiance Beauty is a proprietary formulation with three hero ingredients: Argan Oil, Hyaluronic Acid, and Collagen Peptides. Along with the Argan Oil, we infuse Avocado Oil, Shea Butter, and Vitamin E, which provide a long-lasting, high-gloss, color-rich shine while moisturizing the lips. 

Defiance Beauty has launched a new website and massive social media campaign to amplify the message of inclusivity. The new website not only showcases products but tells stories of empowerment, resilience, and women's journeys, embracing their unique beauty. 

Nechami added, "We proudly support the nonprofit organization, "Find Your Fabulosity," which stands as a beacon of hope and support for abused and distressed women, empowering them to reclaim their strength and dignity." 

Additional information can be found at Defiancebeauty.com 

MIAMI, Feb. 29, 2024 -- Nancy Twine, entrepreneur, executive, investor, and philanthropist, has launched the Dream Makers Founder Grant, an innovative initiative aimed at empowering and supporting female entrepreneurs. The grant, which spans four years, from 2024 to 2027, will distribute $250,000 annually to selected recipients, specifically focusing on Black and BIPOC founders in the consumer goods industry.

Twine's inspiration for the grant stems from her experience navigating the challenges of early-stage business funding while building Briogeo over the past decade. She understands the importance of providing critical, early-stage funding to underrepresented female founders, which led her to create a grant that doesn't require surrendering rights or equity or entail payback obligations. This structure allows founders to focus on their vision while receiving initial funding to bridge crucial startup needs.

In its inaugural year, the Dream Makers Founder Grant will collaborate with Sephora's 2024 Accelerate program and the Fifteen Percent Pledge, both known for supporting diverse entrepreneurship.

Priya Venkatesh, Sephora’s Global Chief Merchandising Officer, expressed the company’s commitment to fostering inclusivity and supporting underrepresented beauty entrepreneurs through its partnership with Twine's initiative.

Aurora James, founder of the Fifteen Percent Pledge, highlighted the importance of direct investment in the growth of Black-owned businesses, emphasizing the impact the Dream Makers Founder Grant will make in overcoming barriers entrepreneurs of color face.

Twine expressed her gratitude for her opportunities and desire to pay it forward by inspiring and empowering underrepresented female founders through mentorship and the Dream Makers Founder Grant.

For more information about the grant, including eligibility and deadlines, visit https://nancytwine.com/thegrant/

ABOUT NANCY TWINE 

ENTREPRENEUR, EXECUTIVE, INVESTOR, ADVISOR & PHILANTHROPIST 

Nancy Twine has carved her unique path in the business world. Pivoting from her first career as a VP at Goldman Sachs, she sought a different life filled with inspiration and purpose. Tapping into her mother's roots in natural product formulation, Nancy created Briogeo — the clean, high-performance hair care line that pioneered the "skinification" of hair movement. At the age of 29, Nancy became the then-youngest Black woman to launch a product line at Sephora, and the brand has gone on to win dozens of awards for innovation, including one of the highest number of Allure Beauty Awards in the prestige hair care space. 

In 2022, less than ten years after launch, Nancy sold Briogeo to The Wella Company. Nancy is one of the few Black CEOs and businesswomen who have launched & scaled a global business, raised over $20M of Private Equity Funding and sold her company in a strategic M&A process – all before age 40. 

While Nancy continues in her role as Founder & CEO of Briogeo globally, she is now evolving once again, harnessing the power of her business expertise and life experience to enrich the lives of her community. By providing meaningful connections to information, tools, and resources on NancyTwine.com and through her upcoming podcast, Makers Mindset, Nancy is helping open up a world of possibilities for others and empowering everyone to create a well-lived life. 

Today, Nancy is an active investor in multiple startups across the Beauty, Wellness, Food & Beverage, Tech, and Real Estate industries. She is also considered a leading expert in entrepreneurship, growth mindset, and female leadership. She has been sought out for profiles and opinions from publications such as Inc., Forbes, WWD, NPR, Allure, and Vogue. Nancy receives the Goldman Sachs Builders + Innovators Award, Entrepreneur's 100 Women of Impact, Inc.'s Female Founders 100, Essence Magazine Power 40, Black Enterprise 40 Under 40, and Gold Stevie Awards for Best Female Solo Entrepreneur. Nancy serves on the board of Cosmetic Executive Women and the philanthropic organization Room to Grow. 

For more information, visit nancytwine.com or @NancyTwine on social media. 

NEW YORK, Feb. 23, 2024 -- The definitive beauty authority, NewBeauty, announces the NB100 initiative, a groundbreaking platform designed to discover and promote the most innovative and impactful new brands in the beauty industry.

NewBeauty Magazine, renowned for its authoritative voice in beauty trends, innovations and breakthroughs, unveiled its NB100 initiative today. This new endeavor is dedicated to identifying and showcasing the beauty industry's next major brands, offering unparalleled exposure and recognition within the highly competitive beauty market.

The NB100 initiative aims to spotlight emerging beauty companies that demonstrate unique brand identities, high-quality products and a strong vision for the future. With a rich history of highlighting future giants in the industry, such as IT Cosmetics and Drunk Elephant, NewBeauty now seeks to extend its influence by supporting the next wave of beauty innovators.

Submissions are now being accepted until March 31, 2024. A selection process will follow, culminating in the announcement of the winners, who will receive significant coverage across NewBeauty's extensive platforms.

Eligible companies must have been founded after January 1, 2018, and exhibit a combination of the following criteria: a unique brand identity, a meaningful value proposition, dedication to quality, consistent investment in product development, a proven track record of growth, a strong consumer following, a commitment to their community, and exceptional leadership.

Mike Glaicar, Chief Executive Officer of NewBeauty, emphasized the initiative's significance, stating, "The NB100 initiative is not only about recognition—it's a driving force for the future of beauty. We are dedicated to discovering and promoting innovative brands. By providing a platform for these brands to showcase their strengths, we demonstrate our commitment to growth, creativity, and the unique stories each brand has to tell."

Learn more about NB100 and the application process HERE.

In our ever-evolving world, businesses are on a constant quest for growth and innovation. At Norman Fox, we recognize the importance of leading the way and providing our clients with the latest and most innovative solutions.

We're ecstatic to announce our groundbreaking partnership with Fumei Wax Products, a supplier that epitomizes excellence in every way. Fumei's extensive lineup of wax products, meticulously crafted for the personal care industry, is extraordinary. With unrivaled formulation flexibility and an unwavering commitment to product quality, Fumei is poised to redefine industry benchmarks.

But that's not all. We have exciting news for our clients in the Western United States. Norman Fox & Co. is proud to be appointed as Fumei's distributor for a vast region that includes Washington, Oregon, California, Nevada, Idaho, Utah, Arizona, Montana, Wyoming, Colorado, New Mexico, Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, Alaska, and Hawaii.

At the core of this collaboration lies competitive pricing, ensuring that our clients have access to cost-effective solutions without any compromise on quality. We firmly believe that success should be within reach and affordable to all. If interested, please contact your dedicated Norman Fox Account Manager, or call +1 (800) 632-1777.

Fumei's relentless dedication to industry certifications and unwavering commitment to upholding stringent quality standards underscore their unwavering pursuit of excellence. It's a matter of pride for us to be associated with a partner that consistently delivers products that exceed expectations.

What truly distinguishes Fumei is their steadfast devotion to environmental sustainability and ethical sourcing practices. Their eco-conscious initiatives resonate profoundly with our values, ensuring your business can flourish while making a meaningful contribution to a greener planet. 

Click here for more information.

OSEMONT, Ill., Feb. 6, 2024 -- A recent American Academy of Dermatology survey revealed that nearly one in five adults are not aware that you can get sunburned during the winter, and even fewer protect themselves from the sun before common outdoor activities in cold weather.

According to the survey, one in seven Americans are unaware that the sun's UV rays are reflected by snow, water, and sand.

"Many people don't realize that you need to use sun protection in the winter," said Dawn Davis, MD, FAAD, a board- certified dermatologist and professor of dermatology at Mayo Clinic Rochester. "It's easy to get sunburned during colder months because snow reflects the sun's damaging rays."

Only 13% of Americans plan to use sun protection when going for walks or hikes in cold weather. Four percent plan for it when shoveling snow, and only 6% during outdoor games, exercise, or sports in cold weather.

"Sun protection is vitally important because ultraviolet (UV) rays are always present, regardless of the season or time of day," said Dr. Davis. "Even on cloudy days, up to 80 percent of the sun's harmful UV rays can penetrate the clouds. If you do not protect yourself, UV light increases your risk of skin cancer and can prematurely age your skin."

Skin cancer is one of the most common and easily preventable forms of cancer. At least one in five Americans will develop skin cancer during their lifetime. Sun exposure is the most preventable risk factor for skin cancer, including melanoma, the deadliest form of skin cancer. Unprotected sun exposure can also cause skin aging, such as wrinkles and age spots.

To protect yourself from the sun and reduce your risk of skin cancer, the AAD and Dr. Davis recommend that people:

Seek shade: Seek shade when appropriate, remembering that the sun's rays are the strongest between 10 a.m. and 2 p.m. You can also look at your shadow. Any time your shadow appears shorter than you, seek shade.

Wear sun-protective clothing: Wear a lightweight and long-sleeved shirt, pants, a wide-brimmed hat, and sunglasses with UV protection, when possible. For more effective protection, select clothing with an ultraviolet protection factor (UPF) number on the label.

Apply sunscreen: Apply a broad-spectrum, water-resistant sunscreen with an SPF of 30 or higher to all skin not covered by clothing. Remember to reapply every two hours or after sweating.

"My sun protection habits for winter and summer don't change very much," said Dr. Davis. "If I'm outdoors in the winter, I'm wearing a thick coat, gloves, and cap on my head that block the UV rays. I also make sure that I wear sunscreen with an SPF of 30 on sun-exposed areas of my body, like my face and neck. I wear sunglasses that offer UVA/UVB protection year-round. If I am not wearing a cap for thermal protection, then I wear a wide-brimmed hat."

People should be mindful that sunscreen expires and look for the expiration date on the bottle, she said. Sunscreen is also temperature-sensitive and should not be exposed to extreme heat or extreme cold, because it will be less effective in protecting you from the sun.

"It's important to remember that dermatologists are the experts in the detection and prevention of skin cancer," said Dr. Davis. "If you have a question about how to best protect yourself from the sun, make an appointment to see a board- certified dermatologist."

To find a board-certified dermatologist in your area, visit aad.org/findaderm.